The Marketing Specialist identifies market opportunities and develops, coordinates and implements marketing strategies for the Creatures of Leisure surf-hardware and accessories range. The position researches consumer preferences, market demand, competitor activity and international trends and advises management on product mix, positioning, pricing, advertising, sales promotion and distribution-channel strategies. The Marketing Specialist works with Brand, Marketing, Digital, Sales, Finance, Product Development and external service providers to plan and deliver advertising campaigns, seasonal product launches and marketing programs across Australian and international markets.
Key responsibilities
- Market research and consumer insights
- Marketing strategy, product mix and pricing
- Advertising, promotion and digital marketing
- Go-to-market planning, product launches and sales support
- Marketing analysis, reporting and optimisation
- Additional operational responsibilities
Pay: $75,000.00 – $80,000.00 per year
Education:
- Bachelor Degree (Preferred)
Work Location: In person
