About the Firm
At DALUA, we are passionate about aquariums and dedicated to helping hobbyists, retailers and professional aquarists create exceptional aquatic environments. DALUA is an established name in the aquarium industry, supplying high-quality reef, freshwater and aquascaping equipment and products to customers across Australia and internationally.
Our product range includes aquarium lighting, filtration systems, pumps and flow equipment, aquascaping tools, substrates, rocks, woods, fertilisers, water-quality products, CO₂ equipment, foods and specialist aquarium accessories. We also represent and support premium aquarium brands and products designed for both freshwater and saltwater applications.
DALUA combines specialist product knowledge with a strong focus on customer service, education and practical aquarium solutions. Through our online store, knowledge resources and digital content, we aim to make aquarium keeping more accessible while continuing to develop our presence within the Australian and international aquarium markets.
Opportunity
We are looking for an experienced and commercially focused Sales and Marketing Manager to join our dynamic team at Alexandria, NSW 2015.
The successful candidate will be responsible for developing and implementing sales and marketing strategies that support DALUA's business objectives, strengthen brand awareness, increase customer engagement and drive sustainable revenue growth.
The role will involve managing sales and marketing activities across DALUA's product portfolio, identifying market opportunities, analysing customer and industry trends, developing promotional strategies and coordinating campaigns across digital, e-commerce and other marketing channels.
Duties and Responsibilities
As a Sales and Marketing Manager, you will be responsible for planning, directing and coordinating the sales and marketing activities of the business. The main duties and responsibilities include, but are not limited to:
- Develop, implement and review sales and marketing strategies, policies and plans in accordance with DALUA's business objectives and growth targets.
- Identify and evaluate opportunities for business development, market expansion, new customer segments and growth across the aquarium, reef, freshwater and aquascaping markets.
- Analyse market trends, customer preferences, competitor activities and industry developments to identify opportunities for new products, services and promotional initiatives.
- Determine appropriate product positioning, market segmentation, promotional strategies and sales approaches for different customer groups and product categories.
- Develop and implement strategies to increase sales of aquarium equipment, lighting, filtration, aquascaping products, water-quality products and other products within DALUA's portfolio.
- Establish and monitor sales targets, budgets and performance indicators and review results against business objectives.
- Coordinate promotional campaigns, product launches, seasonal promotions, online campaigns and other marketing initiatives to increase customer engagement and sales.
- Plan and oversee digital marketing activities, including website content, email marketing, social media campaigns, online promotions and e-commerce initiatives.
- Work with internal staff, suppliers, manufacturers and other stakeholders to coordinate product launches, promotional activities and marketing campaigns.
- Monitor customer feedback, purchasing behaviour and sales performance to identify opportunities to improve product offerings, customer experience and sales outcomes.
- Coordinate market research and gather information about customer demand, competitors, pricing, distribution channels and emerging trends.
- Develop recommendations regarding product range, pricing, promotional activities and distribution strategies based on market research and sales data.
- Establish and maintain relationships with key customers, retailers, suppliers, industry partners and other relevant stakeholders.
- Identify opportunities to strengthen relationships with aquarium stores, wholesalers, professional aquarists, hobbyists, influencers and other industry participants.
- Assist in negotiating commercial arrangements with suppliers, distributors and other business partners where required.
- Develop sales forecasts and contribute to business planning, budgeting and revenue projections.
- Monitor sales performance and prepare regular reports analysing revenue, customer acquisition, product performance, campaign results and market trends.
- Evaluate the effectiveness of advertising and promotional activities and recommend improvements to maximise return on marketing expenditure.
- Coordinate the preparation of marketing materials, product information, promotional content and sales support resources.
- Ensure that branding, messaging and promotional activities remain consistent across the company's website, social media, digital platforms and other communication channels.
- Monitor inventory and product performance trends and liaise with relevant personnel regarding demand forecasting and promotional requirements.
- Provide strategic advice to management regarding sales performance, marketing opportunities, customer trends and business development initiatives.
- Keep up to date with developments in the aquarium, aquascaping, e-commerce and broader retail industries to identify emerging commercial opportunities.
- Lead, coordinate and support sales and marketing activities undertaken by employees, contractors and external service providers where applicable.
Education and Previous Experience Required
- A tertiary qualification in Marketing, Business, Commerce, Sales, Management or a related field.
- At least 1 year of relevant full-time professional experience in sales, marketing, business development or a related managerial position.
- Demonstrated experience developing and implementing sales and marketing strategies.
- Experience in e-commerce, digital marketing, retail, wholesale or consumer product industries will be highly regarded.
- Demonstrated understanding of market research, customer behaviour, sales forecasting, promotional strategies and business development.
- Experience analysing sales and marketing data and using findings to support commercial decision-making.
- Strong understanding of digital marketing channels, social media, e-commerce and online customer engagement.
Skills Required
- Strong strategic sales and marketing planning skills.
- Excellent commercial and business development capabilities.
- Ability to analyse market trends, customer data and sales performance.
- Strong leadership, communication and stakeholder management skills.
- Ability to develop and implement effective promotional and marketing campaigns.
- Strong negotiation and relationship-building skills.
- Excellent organisational and project management abilities.
- Strong written and verbal communication skills.
- Ability to develop sales forecasts, budgets and performance reports.
- Strong understanding of branding, customer engagement and digital marketing.
- Ability to identify market opportunities and translate them into commercially viable strategies.
- Strong problem-solving and decision-making skills.
- Ability to work independently while collaborating effectively with management, suppliers, customers and other stakeholders.
- High level of attention to detail and a results-oriented approach.
Working Arrangements
- Work Type: Full-time & Permanent
- Working hours: 38 hours per week, 8 hours shift
- Shifts: From Mondays to Fridays, 9am to 5pm
- Location: Alexandria, NSW 2015
- Salary: $80,000 per year plus superannuation
Pay: $80,000.00 per year
Work Location: In person
