About Us:
Make a Lasting Impression. Join Tapestry, the first New York-based house of modern luxury lifestyle brands. A role at Tapestry is built on hard work, determination and a genuine passion for what you do. At Tapestry, you are part of a global house of brands that is built around our shared values of optimism, innovation and inclusivity. We believe anyone from anywhere can have the best idea, and with creativity and perseverance, anything is possible.
Whether it be Coach or Kate Spade, each of our great brands around the world helps people express themselves in their own unique ways.
Primary Purpose:
The CRM Specialist is responsible for leading the end-to-end CRM program across Coach and Kate Spade ANZ, driving customer engagement, retention, and revenue growth through data-led lifecycle marketing. You will be working collaboratively with the ecommerce, digital, and marketing team to ensure our content is delivering value and engaging with our database.
Key Responsibilities:
- Own and execute the CRM roadmap across email and SMS, aligned to trading, product launches, and lifecycle objectives.
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Develop and optimise customer lifecycle journeys (acquisition, welcome, retention, reactivation, winback).
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Lead the end-to-end delivery of campaigns across both brands (briefing, build, QA, deployment).
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Own and optimise the campaign calendar, ensuring alignment with broader marketing and ecommerce plans.
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Drive use of dynamic content, triggered communications, and automation.
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Provide commercial recommendations informed by campaign and customer data.
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Track impact of CRM on revenue, retention, and database growth.
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3+ years CRM experience in retail, ecommerce or digital
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Strong email/SMS campaign and lifecycle marketing experience
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Skilled in segmentation, automation and personalisation
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Analytical mindset (GA, Tableau, Excel)
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Experience with Salesforce Marketing Cloud (Cordial highly regarded)
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Highly organised, collaborative and results-driven
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Work with globally recognised luxury brands
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Be part of a collaborative, inclusive, and innovative culture
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Opportunity to drive impact in a high-growth digital function
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Develop your career within a global organisation
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Generous employee discounts across both brands, birthday leave and much more!!
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