.job__template #footerTxt { color: #414042 !important; margin: 0px 20px -20px 20px !important; font-family: Arial !important; font-size: 9pt !important; font-weight: normal !important; text-align: justify !important; } .job__template #mainBodyInner { margin: 0px 25px 30px 25px !important; float: left !important; } .job__template #mainBody { padding: 0px !important; color: #414042 !important; font-family: Arial !important; font-size: 11pt !important; width: 700px !important; float: left !important; } .job__template #summaryRight { width: auto !important; float: left !important; margin-left: 20px !important; line-height: 1.4 !important; font-weight: normal !important; } .job__template #summaryHeadings { width: auto !important; float: left !important; line-height: 1.4 !important; } .job__template #summaryHeadingsTable tr td { color: #414042 !important; } .job__template #summaryInner { padding-top: 20px !important; padding-left: 20px !important; padding-right: 20px !important; float: left !important; } .job__template #summaryBox { border-radius: 10px !important; background: #ECECED !important; width: 660px !important; float: left !important; margin: 20px 20px 5px 20px !important; height: auto !important; color: rgb(0,48,75) !important; padding: 0px !important; font-family: Arial !important; font-size: 11pt !important; } .job__template #titleBox { color: #00ABEC !important; float: left !important; width: 630px !important; margin: 15px 20px 0px 20px !important; font-size: 22pt !important; font-family: Arial !important; font-weight: bold !important; text-align: left !important; line-height: 30px !important; } .job__template #headerImg { height: 260px !important; background: url('https://search.jobs.wa.gov.au/images/advertImages/lotterywest/lottery_DM004_Job ad_Header_1404x504px_V4.jpg') no-repeat !important; background-size: 700px auto !important; } .job__template #footerImg { height: 253px !important; background: url('https://search.jobs.wa.gov.au/images/advertImages/lotterywest/lottery_DM004_Job ad_Footer_1404x504px_V3.jpg') no-repeat !important; background-size: 700px auto !important; position: relative!important; bottom: 0 !important; } .job__template #advertWrap { border: solid 1px #333 !important; width: 700px !important; height: auto !important; padding: 0px !important; float: left !important; } /* Text Styling */ .job__template #mainBodyInner, .job__template #mainBodyInner p, .job__template #mainBodyInner li, .job__template #mainBodyInner a, .job__template #summaryHeadings, .job__template #summaryHeadings td, .job__template #summaryHeadings p, .job__template #summaryHeadings a, .job__template #summaryHeadings li { font-size: 11pt !important; color: #414042 !important; font-family: arial !important; line-height: 1.3em !important; } .job__template #mainBodyInner a, .job__template #summaryHeadings a { color: rgb(0,118,190) !important; } .job__template #mainBodyInner h1, .job__template #mainBodyInner h2, .job__template #mainBodyInner h3, .job__template #mainBodyInner h4, .job__template #mainBodyInner h5, .job__template #mainBodyInner h6 { color: rgb(0,118,190) !important; } .job__template #summaryHeadingsTable td { vertical-align: top !important; }
Senior Digital Marketing Officer
Salary: Level 5 $108,848 - $118,961 PSCSAA
Location: Subiaco
Unit/Division: Lotteries
Work Type: Fixed Term - Full Time
Position No: 26/090
Closing Date: 2026-07-02 9:30 AM
The Organisation
Lotterywest is uniquely the only State Government-owned and operated lottery in Australia. We have supported the community for over 90 years with the purpose to operate a responsible and sustainable lottery that leaves an enduring positive impact for WA.
Lotterywest is also the employing agency for Healthway, the only State Government department dedicated to health promotion. For over 30 years, Healthway has funded projects and research to inspire Western Australians to live healthier lives.
About the job
1x Full-Time Fixed Term opportunity until 31 December 2027 with the possibility of extension and/or permanency.
In this key role, you will managing direct communications to players via eDM, Search, Paid Digital Media and the Lotterywest website.
Reporting to the Manager, Digital Marketing, the Senior Digital Marketing Officer role is responsible for strategically planning, executing and optimising marketing communications across a broad range of digital channels, ensuring alignment to the broader media strategy, and contribute to the organisations business and brand objectives.
The role has the following key areas of focus:
Digital campaign performance and optimisation
Digital Content Strategy and Planning
Marketing Communications
Stakeholder management and engagement
We’re looking for
A pro-active and detail-oriented Senior Digital Marketing professional
Strong planning and organisational skills with ability to manage competing deadlines
Strong verbal, written and interpersonal skills with the ability to deal with a broad range of stakeholders
Knowledge of digital marketing systems and tools, including Google Analytics, Website CMS, SEO, SEM, Digital CRM and Marketing Automation.
Experience in developing content (visual and written) for a broad range of brands and audiences, across a variety of digital channels and platforms
Why You’ll Love It
Opportunity to drive audience growth and optimise campaigns directly contributing to Lotterywest performance.
Work in a supportive and collaborative team
Make a positive impact on the WA community
What we Offer
Being part of Australia's only State government-owned lottery comes with a lot of responsibility, and we wouldn’t have it any other way. We own the outcome of our actions and by directly contributing to player safety and a more hopeful community life for Western Australians, working at Lotterywest is naturally rewarding for all involved.
Our workplace strives to provide an environment for you to feel valued and supported, so that you can help create the kind of positive impact we want to see.
Our employee benefits include:
Purpose-led work in a flexible working environment
Four weeks annual leave, with the ability to purchase additional leave.
Additional public service holidays
A focus on professional development
An active wellbeing program and social calendar
Quarterly volunteering leave entitlement
A central Head Office location in the heart of Subiaco, with excellent access to public transport, a range of public parking options and end-of-trip facilities for staff choosing to cycle, run or walk to work.
Sounds like you?
We’d love to see your application, please click on the apply button and follow the prompts. You’ll need to submit a PDF version of:
A current resume/CV and,
A cover letter outlining your interest in the role and your Digital Media experience, and addressing the below selection criteria
1. Demonstrated experience strategically planning, executing and optimising multiple marketing projects, across a broad range of digital channels, to deliver the organisations business and brand objectives.
We will get in touch if you are shortlisted for this opportunity. If you would like to learn more, please reach out to Thomas Doherty on 08 9488 6253.
Applying for a State Government role can look a bit different, so we do encourage you to read the attached Job Application pack to ensure your application sets you up to succeed.
If you have any support or access needs that may require adjustments to allow you to fully participate in this selection process, please contact
[email protected] .
Other Important Information
Suitable applicants may be considered for future similar employment opportunities during the next twelve (12) months at Lotterywest.
The recommended applicant will be required to complete a pre-employment screening process prior to appointment. This includes provision of a current National Police Certificate that is less than six months old, declaration of any previous discipline or misconduct findings or allegations, and the verification of claims made throughout the recruitment process.
To work with us, you must be an Australian or New Zealand citizen, permanent resident or have a valid visa with relevant work rights for the term of the appointment.
Lotterywest may conduct further search activities at any stage of the recruitment process, if required, to supplement the field of applicants.
Substantive Statement
We celebrate diversity in all forms and strive to create a work environment where everyone feels respected, welcomed, supported and empowered to thrive. We are committed to fostering an inclusive workplace and community culture that encourages employees to be themselves.
We believe that a diverse workforce brings unique strengths, perspectives and experiences that are essential to helping us achieve our vision.
We seek and celebrate diversity and encourage applications from all backgrounds and lived experiences including Aboriginal and Torres Strait Islander peoples, LGBTQIA+ communities, people with disability, and individuals from culturally and linguistically diverse backgrounds.
Stay safe online
We will only contact you from our @lotterywest.wa.gov.au email domain. We encourage you to be aware of cyber safety, and if you receive an email related to your application, not from the official domain, please send the details to
[email protected]
Late Applications
Unfortunately, we can’t accept late applications so please allow yourself enough time to complete your application before the due date and time.
filler
