Why this role exists
Most businesses spend money on ads. Very few build attention on purpose.
At MD Media, paid isn't a button we press at the end of a strategy — it's where creative, psychology and money meet. We work with founders and brands who are often the most valuable and least visible asset in their own business, and our job is to put the right message in front of the right person at the moment they're ready to move.
We're looking for a Paid Ads Specialist who thinks like a marketer first and a media buyer second — someone who cares as much about why someone stops scrolling as they do about the CPA. You'll own paid performance across a portfolio of retainer clients spanning hospitality, finance, construction and personal branding, working shoulder-to-shoulder with our strategy and video teams.
What you'll actually do
- Own campaigns end to end across Meta (Facebook/Instagram) and Google (Search, Performance Max, YouTube, Display) — build, launch, manage, and optimise against clear ROAS / CPA / CPL targets.
- Structure accounts properly — audiences, budgets, bidding, exclusions, naming conventions — so performance is legible, not lucky.
- Brief and test creative with the video team. We're a video-first agency; you'll shape hooks, angles and offers, then read the data on what's working and feed it back into the next shoot.
- Own tracking and measurement — pixels, Conversions API, GA4, UTMs, conversion actions — so we're making decisions on numbers we trust.
- Run disciplined testing — creative, audience and offer tests with a clear hypothesis, not random variations.
- Translate data into plain English for clients and founders. A report nobody understands is a report that didn't happen.
- Collaborate on funnels and landing pages with the web and CRO side of the team — traffic is only half the equation.
- Stay ahead of the platforms — iOS/privacy changes, new ad formats, algorithm shifts — and tell us what it means for our clients before it becomes a problem.
What you'll bring
Must-have
- Demonstrable hands-on experience managing real paid budgets (agency or in-house), with results you can talk through honestly — including the ones that didn't work and what you changed.
- Strong working knowledge of both Meta and Google Ads, including account structure, bidding and audience strategy.
- Comfort with tracking and attribution — you can set up (or confidently troubleshoot) pixels, CAPI, GA4 and conversion tracking.
- Genuinely analytical: you're fluent with the numbers and can spot the story inside a dashboard.
- A creative eye. You understand that the creative usually moves performance more than the settings do, and you can brief it well.
- Clear communication — you can present to a client or a founder and have them leave the call more confident, not more confused.
Nice-to-have
- Agency experience juggling multiple accounts and verticals at once.
- TikTok, LinkedIn or programmatic buying.
- Experience with founder-led / personal-brand marketing.
- A real interest in consumer psychology and human behaviour — the why people buy, not just the how to target.
Who you are
- Obsessed with the "why." Psychographics and behaviour are how we think about marketing here. If you find people fascinating, you'll fit.
- An owner. You chase the outcome, flag problems early, and don't need to be managed into the detail.
- A curious giver. You share what you learn, help the people around you get better, and leave things sharper than you found them.
- Comfortable building. We're an 18-month-old agency still shaping how we do things. That means influence and mess in equal measure — you're energised by that, not put off by it.
Pay: $66,579.89 – $80,000.00 per year
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Work Location: In person
