Mirvac is a brand that creates and curates better experiences. We are more than developers or builders – we are visionaries, and our ability to see the world differently drives us to be bold, embrace innovation and diversity, and lead with optimism.
As creators of positive change, we see each new project as an opportunity to leave a lasting legacy, delivering enduring value for all Australians. We focus on sustainability, innovation, and shared value, to return benefits to our customers, partners, investors, and communities.
Join us as we work towards building the imagine nation.
Our opportunity
We have an opportunity for a Customer Research Manager – Segmentation to join our team. In this role you will be responsible for leading the development, management, and application of customer segmentation frameworks that inform strategic customer decisions across Mirvac’s diversified property portfolio. This role ensures customer groups are clearly defined, well understood, and meaningfully differentiated—enabling targeted strategies across development, leasing, marketing, placemaking, service design, and customer experience.
Your responsibilities will include
- Design, develop and maintain Mirvac’s enterprise-level customer segmentation framework, incorporating demographic, behavioural, attitudinal, and value-based dimensions.
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Ensure segmentation models reflect the unique needs of different customer types across asset classes (e.g. residents, tenants, retailers, office users).
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Conduct qualitative and quantitative research to enrich the understanding of customer segments, behaviours, and preferences.
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Analyse large-scale datasets (e.g. CRM, transactional, digital behaviour) and synthesise them with survey and third-party research to build robust segment profiles.
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Business partner with Customer Strategy, Marketing, Development, Asset Management, and Digital teams to embed segmentation into strategic planning, product development, and service delivery.
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Act as a subject matter expert on customer segments, guiding internal teams on how to apply segmentation in a practical and commercially valuable way.
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Work closely with Data & Analytics teams to ensure segmentation models are integrated into core systems (e.g. CRM, dashboards) and maintained over time.
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Ensure ethical and compliant use of customer data, adhering to privacy regulations and data governance standards.
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Stay informed about emerging segmentation methodologies, tools, and trends—bringing new ideas into Mirvac’s customer insight capability.
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Benchmark Mirvac’s segmentation approach against best practice to maintain industry leadership.
Your point of difference
We’re looking for a highly capable insights professional with a proven track record in developing and applying customer segmentation frameworks within complex, customer-facing environments. You bring strong expertise across both quantitative and qualitative research, including survey design, advanced analytics and synthesising insights into meaningful outcomes.
You’re commercially minded, with the ability to translate data and insights into clear, actionable recommendations that shape product, marketing and customer experience strategies. Your analytical strength allows you to confidently interpret both structured and unstructured data, applying behavioural analysis to uncover opportunities and drive better decision-making.
A natural storyteller, you can distil complex information into clear, compelling narratives that influence stakeholders at all levels. You thrive in a collaborative environment, partnering cross-functionally with marketing, strategy, product and digital teams to embed insights and deliver impact.
Experience within customer-led industries will be highly regarded. You’ll hold a degree in Market Research, Psychology, Business, Data Science or a related discipline, with postgraduate qualifications or relevant certifications viewed favourably.
If you think you may be the right fit for the role please apply.
