Marketing Manager - Credit Card In - Life
We have a fantastic opportunity to join a fast-paced marketing team with a culture built on energy, pace, commitment, and curiosity. Want to work in an environment with a strong foundation built on digital, data and innovative tools? Are you a customer communications marketer with experience delivering effective, customer-centric lifecycle campaigns for existing customers ?
Consumer Marketing is a Centre of Excellence ( CoE ) within the Marketing and Corporate Affairs function at CommBank.
Our wider team directly supports the Product Domains in the Retail Bank to deliver both the marketing and product priorities. We partner closely with other CommBank Marketing CoEs including Brand & Creative, Media, and Customer Insights and Research.
The Marketing Manager, Credit Card In-Life sits in the Consumer Marketing team, reporting directly to the Senior Marketing Manager, Credit Cards for the Consumer Finance portfolio.
Your direct team supports the Credit Cards crew – delivering end-to-end marketing and customer communications across owned, direct and digital channels to engage , support and retain existing Credit Card customers across their lifecycle .
On any given day, you will:
Develop and project manage customer communications that support onboarding, usage, engagement, retention, product changes and benefit education for existing Credit Card customers.
Deliver direct-to-customer communications across channels such as email, CommBank app, NetBank, website and other owned digital placements, ensuring messages are timely , relevant and customer-centric.
Influence core partners across product, digital, customer data and analytics, and compliance teams to develop compliant, effective and well-governed communications.
Drive the management, execution, delivery and post-campaign reporting for BAU lifecycle activity and large-scale customer communications, including briefing, approvals, campaign delivery and PIR.
Build robust analysis and reporting of delivered activity to demonstrate marketing contribution, track performance against customer and business objectives , and identify opportunities for continuous improvement.
