Job Description: Product Manager – Consumer Portfolio (Australia)
Business Unit: Intelligent Devices Group (IDG) – Consumer Segment
Position Overview
Lenovo is seeking a commercially sharp, metrics-driven Product Manager to lead and optimize our Consumer Product Portfolio across Australia. In this role, you will hold end-to-end accountability for country-level product performance, localized market strategy, and demand execution.
Acting as the key link between the Australia sales team and our Regional Product Management business units, you will own the localized product lifecycle, manage country-level demand generation programs, and drive growth in market share and profit margins. You will play a pivotal role in ensuring Lenovo’s Consumer Product Portfolio cleanly outpace competitive alternatives on local retail channels.
Key Responsibilities
1. Country Portfolio Strategy & Financial Performance
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Drive Growth: Collaborate closely with the country sales team and regional PM team to maximize product margins and scale market share for all managed consumer products in Australia.
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Financial Planning: Provide strategic, data-driven input to annual and quarterly planning cycles by deeply reviewing key financial metrics—including Unit Volume, Product-mix, Average Unit Revenue (AUR), Revenue (Rev$), and Margin Dollars (Margin$).
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Performance Tracking: Evaluate sales performance and Sell-Out (SO) results at regular intervals (weekly, monthly, and quarterly), swiftly instigating corrective actions to ensure the country achieves its financial targets.
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Alliance Partner Management: Actively identify, build, and cultivate strategic partnership opportunities with industry alliance partners to accelerate business growth.
2. Demand Generation & Product Marketing
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Program Execution: Build, implement, and execute targeted country-level demand generation and promotional programs that align with quarterly and annual financial goals.
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Competitor Benchmarking: Conduct highly detailed analyses of competitor specifications, pricing, and promotions ("SPEC/Price/Promotion") to architect the ideal specifications, market positioning, pricing structures, and Sell-Out programs for Lenovo products.
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Differentiation: Effectively differentiate Lenovo’s hardware and ecosystem offerings from competitive alternatives to create a distinct, undeniable customer preference for Lenovo in the market.
3. Forecasting & Customer Interlock
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Co-Owned Forecasting: Ensure flawless accuracy in product forecasting, serving as the trusted country co-owner (alongside Country Sales and Regional PM) for Australia's demand forecast.
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Customer Interlock: Determine shifting consumer and channel needs by actively participating in local retail, sales, and customer meetings; confidently recommend and position the right product lines to the right audiences.
Requirements & Qualifications
Technical & Professional Expertise
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Lifecycle & Launch Mastery: Strong, demonstrated understanding of hardware Product Life Cycle Management (PLM) and complex Go-to-Market (GTM) launch plans.
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Consumer Promotions: Robust understanding of the retail mechanics and structures required to execute high-impact promotional programs in the consumer market.
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Industry & Tech Knowledge: Strong technological baseline covering PCs, smart devices, and broader 3C product ecosystems.
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Customer & Competitor Intelligence: Good understanding of corporate customer buying behaviour alongside an absolute mastery of competitor offerings, local strategies, and market movements.
Non-Technical & Core Competencies
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Results-Oriented: A highly motivated professional with a strong internal drive for achieving measurable commercial results.
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Influencing & Negotiation: Proven ability to manage through influence and navigate complex negotiations across matrixed, cross-functional global teams.
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Communication & Detail: Exceptional verbal and written communication skills tied to keen attention to detail.
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Collaborative Leadership: A true team player with excellent active-listening skills and a persistent focus on creating "win-win" solutions for internal and external partners.
