Duties and Responsibilities
Responsibilities:
This role is primarily focused on developing and executing marketing initiatives
that strengthen Numero Uno’s presence within the specialty coffee market,
increase brand awareness, and support wholesale and retail business growth.
Main Duties
- Identify market opportunities, consumer trends, and competitor activity
within the specialty coffee industry to support business growth and brand
positioning.
- Develop and implement content calendars, marketing campaigns, and
promotional strategies featuring origin stories, roast profiles, product
launches, seasonal blends, and barista education.
- Manage and grow Numero Uno’s digital presence across social media
platforms, including product campaigns, origin stories, behind-the-scenes
roastery content, barista education, promotional materials, email marketing
campaigns, and wholesale communications aligned with the company’s visual
identity and brand positioning.
- Monitor marketing performance metrics, customer engagement, campaign
effectiveness, and competitor activity to optimise audience growth,
customer acquisition, and promotional outcomes.
- Build, manage, and maintain email marketing databases and CRM systems,
including audience segmentation, personalised communications, and
marketing automation initiatives for retail and wholesale customers.
- Develop sales and marketing collateral, onboarding materials, pricing
presentations, proposals, and product guides for wholesale partners
including cafés, restaurants, and offices.
- Support wholesale business growth through targeted outreach campaigns,
partnership opportunities, LinkedIn engagement, and relationship
management within the hospitality and specialty coffee industry.
- Plan and coordinate brand activations, specialty coffee events, pop-up
campaigns, roastery open days, and cupping events, including event
logistics, branded collateral, merchandise, and customer engagement
activities.
- Contribute to the ongoing development of brand guidelines, tone of voice,
website content, promotional materials, and overall visual identity to
strengthen brand awareness and market presence.
- Collaborate with the roasting team to develop product knowledge and
ensure accurate representation of coffee products and brand identity in
marketing activities.
- Provide coordination support for marketing campaigns, promotional stock,
merchandise, and customer engagement activities during events and peak
campaign periods.
Other information
Skill Base
Qualifications:
Bachelor degree or above in relevant area
Essential Skills & Employment Experience
- 1-2 years of experience in a marketing role, preferably in food and beverage,
hospitality, or consumer goods
- Proven social media management experience with a strong portfolio of
content.
- Proficiency with email marketing platforms (Klaviyo, Mailchimp, or similar)
- Excellent written communication skills and a strong eye for visual aesthetics
- Comfortable with basic photo/video creation and editing (Adobe, Canva,
CapCut, or similar)
- Organised, self-motivated, and able to manage multiple projects
simultaneously.
- Genuine passion for specialty coffee and the café/hospitality industry
Desirable
- Experience with Shopify or similar eCommerce platforms
- Familiarity with Google Analytics, Meta Business Suite, or marketing
analytics tools
- Basic graphic design skills (Adobe Creative Suite or Canva Pro)
- Experience with wholesale or B2B marketing in the food industry
- Barista experience or formal coffee education (SCA certification an
advantage)
- Existing network in the Sydney hospitality or specialty coffee community
Pay: $70,000.00 – $80,000.00 per year
Work Location: In person
