The role
Every day, AI systems are deciding which brands a customer can trust.
Not based on clicks. Not based on backlinks. Based on signals that most analytics tools aren't even measuring yet.
Somewhere in that data is the answer to why one brand gets cited and another doesn't; why one piece of content gets pulled into an AI response and another gets ignored completely.
Most people don't know how to find it yet.
You do. Or you're determined to.
Join our Growth Ops team in this newly created position as an LLM Data Analyst, where you'll play a critical role in optimising content performance across AI search, retrieval systems, and vector-based environments. Your mission is to transform Large Language Model (LLM) data into actionable insights, directly enhancing our SEO performance and informing both website and off-page content strategies. You'll be supporting a growing team of SEO and Content experts at the forefront of building results-focused performance in AI platforms like ChatGPT and Google's AI Mode by providing analysis and insights, as well as creating AI skills and workflows that streamline repetitive tasks and free up the team to focus on the work that drives significant digital growth.
What experience you’ll bring
We're seeking a highly analytical and investigative mind with a passion for digital performance and growth.
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Strong experience in SEO, content analysis, or digital performance.
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Proven ability to build custom dashboards (e.g., Looker Studio, PowerBI) integrating traditional SEO data with new LLM visibility metrics.
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Basic proficiency in Python or SQL for data extraction and API connection to visualisation tools (e.g., BigQuery).
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Experience in testing and analysing outputs from AI tools like Gemini, GPT, or Perplexity.
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An understanding of semantic search, intent, and content structure, with the ability to identify patterns in how content is retrieved by machines.
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A track record of translating complex analysis into practical, actionable growth recommendations.
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Strong communication skills to articulate technical findings to the team.
Our Perks
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Location – Toowong
Close to a variety of public transport and easy parking options, the Toowong office has excellent end of trip facilities (including secure bike storage and showers), outdoor spaces and plenty of modern collaborative areas to work and connect with colleagues. Conveniently based at Toowong Village tower with views of the mountains and the Brisbane River, our location is only 4 km from the city and provides access to retail, restaurants and other amenities.
The benefits of working at A&G
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Be rewarded - we recognise high performance and reward our people for their hard work through bonuses and other perks.
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Work flexibility - with options to work from home two days per week.
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Options for leave - life happens, so we’ve got volunteer days, an additional paid ‘ME’ day, paid parental leave and the opportunity to purchase additional leave to cover all of the big stuff.
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Grow with us - we’ve got learning and professional development opportunities to suit everyone.
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Give back - our A&G Difference program gives you the power to change our community for the better through volunteering, fundraising and donation opportunities for causes that you’re passionate about.
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Take care of yourself - your wellbeing is important to us and our healthy mind and body hub, mental-health support and fitness discounts will help you be your best self.
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Celebrate the wins - we love sharing our successes and celebrating together - join us and you’ve got a ticket to our many on-site events throughout the year, family fun days and annual celebrations.
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Save money - as well as discounts on insurance products, we’ve teamed up with some incredible retailers, hospitality providers and others to bring you discounts on your purchases, no matter where you are in Australia.
About us
Auto & General (A&G) is one of the fastest-growing major Motor and Home insurers in Australia, providing insurance products and solutions to safeguard a brighter future for our customers and community.
Our range of general insurance products including Car, Motorcycle, Home, Contents, Pet and Travel products are delivered through our multi-award-winning brand Budget Direct and partnerships with leading brands - ING, Qantas, and Coles Insurance.
We’re excited about the future and we’re always on the lookout for talented, passionate individuals who can help us achieve our goal of being Australia’s best insurer! If this sounds like you, apply today.
Auto & General values individual differences and believes in fostering an inclusive culture that creates a great place to work for all.
- A note from Auto & General to recruitment agencies: We politely ask that you avoid making any approaches or sending any unsolicited resumes to our Recruitment Team or Hiring Leaders across our business. Auto & General is not responsible for any fees related to unsolicited resumes.
