Job Description – Twilio Segment CDP Lead / Architect (Enterprise Implementation)
Role Overview
We are seeking a Twilio Segment Customer Data Platform (CDP) Lead / Architect to design and deliver enterprise-scale CDP implementations using Twilio Segment. This role will drive end-to-end customer data enablement across ingestion, identity resolution, governance, and real-time activation.
The role spans Segment, AWS (S3/Redshift), and downstream marketing and decisioning platforms, enabling a unified and scalable customer data ecosystem for large, complex organisations.
Key Responsibilities
1. Segment CDP Implementation & Configuration
- Configure and manage Segment workspaces, sources, destinations, and identity (Unify) setup across environments
- Enable data ingestion via SDKs, APIs, and third-party integrations
- Implement tracking plans, Protocols, and schema validation for data governance
- Build custom integrations using Segment Functions and APIs
2. Identity Resolution & Profile Management
- Design and implement customer identity graphs across digital and offline channels
- Enable real-time identity stitching using identify() and alias() models
- Manage unified customer and prospect profiles for activation and analytics
3. Cloud Data Platform Integration (AWS)
- Architect data flows between Segment and cloud platforms (S3, Redshift)
- Implement structured and raw data pipelines, schema design, and lifecycle policies
- Enable Reverse ETL pipelines for downstream activation and enrichment
4. Data Activation & Integration
- Enable real-time integrations with marketing and decisioning systems
- Support event-driven architectures for personalisation and campaign activation
- Implement low-latency pipelines for real-time use cases
5. Data Governance, Privacy & Compliance
- Implement PII detection, masking, and enforcement mechanisms
- Configure consent management and data privacy workflows
- Ensure compliance with global and local data protection regulations
6. Enterprise Integration
- Integrate Segment with identity, observability, and ITSM systems
- Enable multi-channel data ingestion across web, mobile, CRM, and contact centre systems
7. DevOps & Operations
- Implement CI/CD and Infrastructure-as-Code for Segment configurations
- Enable monitoring, alerting, and observability for data pipelines
- Establish operational support models and governance frameworks
Required Skills & Experience
- 5–10 years of experience in CDP, Data Engineering, or MarTech platforms
- Hands-on experience with Twilio Segment or similar CDP tools
- Strong expertise in cloud platforms (AWS – S3, Redshift, Glue, Lambda)
- Experience with APIs, event streaming (Kafka), and integration patterns
- Knowledge of data modelling, ETL/ELT, and Reverse ETL patterns
- Experience in implementing data governance and privacy controls
Nice to Have
- Experience with marketing automation or decisioning platforms
- Exposure to identity platforms (CIAM) and customer analytics tools
- Background in telecom, finan cial services, or regulated industries
- Familiarity with Infrastructure-as-Code (Terraform) and CI/CD pipelines
Key Attributes
- Strong problem-solving and analytical thinking
- Ability to translate business requirements into technical solutions
- Excellent stakeholder communication and collaboration skills
- Ability to operate in complex, multi-system enterprise environments
Location
Flexible / Hybrid working model
