Australian-owned, Award-winning, and ASX listed, Viva Leisure are Australia’s second-largest and fastest-growing operator of health and fitness experiences and facilities. Viva Leisure operates in all segments of health and fitness and our range of offerings includes big-box health clubs, express gyms, high-intensity group training studios, pilates, yoga, aquatics, women's only facilities, personal training and more.
Viva Leisure have the mission of connecting health and wellness to as many people as possible through our range of awesome, affordable and accessible facilities. Our vision is to be the #1 in the industry for our employees, our shareholders, our franchisees, our communities, and of course our members.
We're looking for an exceptional performance marketing professional to shape the future of customer growth across Viva Leisure's portfolio of brands, with a strong focus on Zoo Fit, Club Lime and Plus Fitness.
Working across a diverse portfolio of market-leading brands, you'll play an important role in driving customer growth through data-driven performance marketing and continuous optimisation.
This is an exciting opportunity for an experienced performance marketing professional ready to take the next step in their career. Working across Zoo Fit, Club Lime and Plus Fitness, you'll help deliver Viva Leisure's performance marketing strategy, driving customer acquisition and revenue growth through paid media, programmatic advertising, affiliates, SEO, CRO and eCRM, while ensuring marketing investment delivers measurable commercial outcomes.
Reporting to the General Manager - Marketing, you'll partner with leaders across Marketing, Operations, Brand, CRM, Product, UX, Clubs and LABS to execute integrated growth initiatives that balance national performance marketing with local and community marketing opportunities. You'll play a key role in optimising lead generation, acquisition costs, member quality and long-term customer value, while building the skills and experience to grow your leadership career.
Combining strategic thinking with hands-on execution, you'll play an important role in developing Viva's in-house performance marketing capability. You'll work closely with media agencies, publishers and creative partners, while supporting the progressive transition of key capabilities in-house and helping shape the processes, tools and ways of working needed for future success.
Success will be measured by qualified traffic and new member growth, Customer Acquisition Cost (CAC) efficiency, member quality, Customer Lifetime Value (LTV), and sustainable revenue growth across a diversified channel portfolio.
This role can be based at either our Sydney (Beaconsfield) or Canberra (Dickson) Head Office.
- Develop and deliver Viva Leisure's performance marketing and growth strategy, driving sustainable member acquisition and revenue growth across our portfolio of brands.
- Lead full-funnel marketing across paid search, paid social, programmatic, affiliates, SEO, CRO and eCRM, continually optimising performance through testing, analytics and AI.
- Champion innovation by identifying emerging channels, technologies and AI capabilities, ensuring Viva remains at the forefront of performance marketing.
- Use advanced analytics, experimentation and customer insights to optimise customer acquisition costs (CAC), lifetime value (LTV), member quality and overall marketing effectiveness.
- Develop scalable growth frameworks that can be successfully implemented across multiple brands while balancing national campaigns with local area and community marketing initiatives.
- Build strong strategic relationships with media partners, publishers and agencies, securing access to new products and best practices while representing Viva as a recognised industry leader.
- Lead the ongoing transition to a high-performing in-house performance marketing function, building team capability while providing strategic oversight and remaining hands-on where needed.
- Partner closely with the Executive team and leaders across Marketing, Operations, Brand, CRM, Product, UX, Retention and LABS to deliver integrated growth strategies that create measurable business outcomes.
We are looking for someone with:
- 10+ years' experience in digital and performance marketing across both agency and in-house environments, with a proven track record managing large-scale media budgets and delivering commercial growth.
- Extensive hands-on expertise across paid search, paid social, programmatic advertising, SEO, CRM, marketing automation and digital analytics, with advanced knowledge of platforms including Google, Meta, TikTok and other leading publishers.
- Strong understanding of performance measurement, customer acquisition, attribution, customer lifetime value (LTV), marketing analytics and data-driven optimisation.
- Demonstrated experience leveraging AI tools and emerging marketing technologies to improve campaign performance, audience targeting, personalisation and business outcomes.
- Proven success developing and executing full-funnel growth strategies that drive sustainable customer acquisition and long-term revenue growth.
- Experience building, leading and mentoring high-performing performance marketing teams, including managing agency partnerships and bringing capabilities in-house.
- Exceptional strategic thinking, commercial acumen and stakeholder management skills, with the ability to influence senior leaders and collaborate across multiple business functions.
- Experience working within multi-site, franchise or consumer-facing businesses is highly regarded, along with an understanding of subscription or membership-based business models.
- Tertiary qualifications in Marketing or a related discipline, with relevant Google Analytics, GA4, Meta or other digital marketing certifications highly regarded.
At Viva Leisure, we believe our people are our greatest strength. That's why we offer a range of benefits designed to support your health, wellbeing, career development and work-life balance.
As part of the team, you'll enjoy:
- Free fitness membership for you and a plus one across our network.
- Flexible work arrangements to help you achieve a healthy work-life balance.
- Access to Flare Benefits, including everyday discounts with leading brands, discounted health insurance, utility savings, and novated leasing options for eligible employees.
- Paid parental leave.
- Access to a Virtual Medical Practice, providing GP consultations, dietitian support, psychology services and health coaching.
- Ongoing learning and development opportunities to help you grow your career.
- Modern office facilities, with complimentary meals, snacks and drinks available at selected locations.
With one of Australia's largest and most diverse fitness and wellness portfolios, you'll have access to countless career pathways across our brands and corporate teams, giving you the opportunity to build a long-term career with Viva.
Above all, we're committed to creating a diverse, inclusive and supportive workplace where everyone feels valued, respected and empowered to be themselves. We invest in our people, encourage continuous learning, and create opportunities for our team to develop, grow and thrive - because our goal is to make Viva the best place to work.
At Viva Leisure, our mission is simple: to connect health and wellness to as many people as possible through our awesome, affordable, and accessible facilities. Our vision is to be the number one in the industry — benefitting our members, shareholders, franchisees, communities, and employees alike.
As an Australian-owned and ASX-listed company, we offer a diverse range of health and fitness solutions, including big-box health clubs, express gyms, high-intensity group training studios, Pilates, yoga, aquatics, women’s-only facilities, personal training, and more. Established in 2004, our key brands include Club Lime, hiit republic, Plus Fitness, GROUNDUP, and Rebalance. With over 300 facilities across Australia and internationally, including corporate-owned and franchised sites, we’re proud to serve diverse communities.
In 2020, Viva Leisure acquired Chain Collective Group to expand our fitness franchise brands both domestically and internationally. Chain Collective now operates as the franchising arm of Viva Leisure, proudly holding Plus Fitness as its flagship franchised brand — paving the way for the continued growth and success of multiple fitness concepts across Australia and beyond.
In 2024, Viva Leisure acquired a 34% stake in Boutique Fitness Studios (BFS), the master franchisee for leading global brands including Club Pilates, Rumble Boxing, StretchLab, and CycleBar. This partnership marks an exciting new chapter as Viva’s Rebalance Pilates & Yoga studios transition to Club Pilates, uniting local expertise with world-class brand standards to deliver a premium member experience. That same year, Viva Leisure also acquired a 25% equity stake in World Gym Australia, along with three corporate-owned World Gym locations in Queensland — Stafford, Coomera, and Underwood — further strengthening our presence in the premium fitness sector.
ACKNOWLEDGEMENT
Viva Leisure acknowledges and pays respects to the Traditional Owners of Country throughout Australia, including Elders past and present. We are committed to protecting children, young, and vulnerable people from harm, and the successful candidate/s will be required to hold and maintain an appropriate clearance to work with Children. Please note that Viva reserves the right to pull the advert before the end date if a suitable applicant is found before the close date. Additionally, Viva is committed to building an inclusive culture where diverse backgrounds, perspectives, and identities are celebrated. We believe in empowering everyone to be themselves, as we know that it's when we embrace our differences that we perform at our best, enabling our future success.
Viva Leisure reserves the right to close this advertisement prior to the stated closing date should a suitable candidate be identified.
