About the Role: (Primary Focus: Product launches, go-to-market execution, product positioning and lifecycle management.)
We're looking for a highly organised and commercially minded Product Marketing Specialist to own the launch and lifecycle management of ARB's core product portfolio. This role is focused on bringing new products to market, coordinating stakeholders across the business, and ensuring every launch delivers strong commercial outcomes.
Working closely with Product, Sales, Digital, eCommerce and Campaign teams, you'll lead the planning, positioning and execution of product launches while monitoring performance and identifying opportunities for continuous improvement.
This is a true Product Marketing role, ideal for someone who enjoys product launches, go-to-market execution, product positioning and lifecycle management.
What’s on offer:
- Competitive salary package plus superannuation and leave loading
- Significant employee discounts on ARB products
- Career development and training opportunities
- Join a collaborative and high-performing marketing team
- Opportunity to influence the success of new products across local and global markets
Key Responsibilities:
Product Launch & Go-to-Market Delivery
- Own and manage the product launch calendar across the ARB product portfolio
- Develop launch plans, timelines and stakeholder communications
- Coordinate end-to-end launch execution across multiple channels
- Ensure launch readiness and successful market introduction of new products
- Monitor post-launch performance and recommend optimisation opportunities
Product Positioning & Messaging
- Develop compelling product positioning and key messaging
- Create product briefs and supporting launch documentation
- Develop product content for websites, landing pages and marketing collateral
- Ensure messaging consistency across all customer touch points performance & Insights
- Analyse product performance, sales trends and category opportunities
- Monitor customer feedback and market responses
- Provide recommendations to improve product performance and profitability
- Support data integrity across marketing and digital platforms
Cross-Functional Collaboration
- Act as the central marketing contact for product launches
- Work closely with Product, Sales, Digital, Campaign and Retail teams
- Coordinate launch activities and manage project dependencies
- Align marketing efforts to product strategy and business objectives
About You:
- 3+ years' experience in Product Marketing, Category Marketing, Product Management or Go-to-Market roles
- Experience planning and executing successful product launches
- Strong project management and stakeholder engagement skills
- Commercially minded with strong analytical capabilities
- Ability to manage multiple projects in a fast-paced environment
- Automotive, 4WD, retail or technical product experience highly regarded
ARB Corporation Ltd is a proudly Australian business and a global leader in designing, manufacturing and distributing 4WD accessories. We have a presence in over 100 countries and offices in the USA, Europe, Thailand, New Zealand, the UK and the Middle East. Our reputation has been built on high quality products, with services delivered by people who are passionate about reliability and practicality.
If you're passionate about bringing products to market and delivering exceptional launch outcomes, we'd love to hear from you.
