JLL supports the Whole You, personally and professionally.
Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you’ve got deep experience in commercial real estate, skilled trades, and technology, or you’re looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.
Title - Senior Tenant Engagement & Campaign Manager
Business Unit – JLL PDS Reporting to Strategic Communications Advisor
Current Asset - Premium Grade Asset in Melbourne CBD
Position Purpose
The Tenant Engagement & Campaign Manager will lead the delivery of marketing and customer engagement strategies for the asset.
This role is responsible for overseeing the establishment and integration of platforms and systems that support effective tenant communication and engagement, reporting directly to the Strategic Communications Advisor.
We are seeking a creative and forward thinking leader to drive the implementation of a six-month activation plan, including management of budgets, suppliers, stakeholders and the building community. As the implementation lead, you’ll bring fresh ideas and innovative campaigns that inspire and connect our tenants, enhancing the overall experience.
Duties & Responsibilities
Strategic Marketing
_Act as the brand custodian responsible for overseeing use and execution of brand guidelines across all areas of the business.
_Responsible for the strategic marketing implementation including creation, management and roll-out of a 6 month marketing calendar.
_Report on customer insights and translate into strategies, best-practice outcomes and tactics.
Marketing Campaign management
_Proactively manage “always on” and campaign-based marketing activities, in conjunction with various agencies
_Active stakeholder, customer and retailer engagement to ensure marketing campaigns meet all stakeholder objectives
_Implement the agreed 6 month Customer and Tenant Engagement Plan to assist with Tenant retention and attraction Ensure compliance at all times with operational, OHSS and building safety requirements
_Ability to oversee entire campaign rollout from initial concept to production and execution
PR, Creative and Advertising
_Manage the CRM platform for the building
_Manage and oversee relationships with asset agency partners to deliver campaign extensions across creative, design, web, digital marketing, events and advertising
_Oversee website, digital communications across various platforms and digital marketing strategies
Reporting & Evaluation
_Reporting on all marketing functions, outputs and results Implementation and regular management of internal account documents such a WIPs, agendas, and budgets
_Prepare and present any and all reporting requirements across all marketing, brand, PR and communications facets
Performance objectives
_Database acquisition and retention
_Customer retention and satisfaction
_Demonstrate a high level of customer engagement through campaigns and activations
_Marketing campaign effectiveness and outcomes
_Improve and maintain a high standard of marketing, branding and communications across all internal and external outputs
_Overall contribution to the effective management of the building as a premium asset
Key skills
_5 + years’ experience minimum in a similar marketing role and/or relevant experience in either Premium-Grade commercial and/or retail assets, luxury, hotel or lifestyle marketing experience is preferred
_Strong written and verbal communication skills
_Ability to influence outcomes in a positive manner, in order to achieve role objectives
_Leadership, teamwork and management.
_ Initiative and decision making
_The role requires an individual who is conscientious, diligent and organised in their approach
_A demonstrated ability to think laterally, accommodate change and new ideas, and most importantly, to prioritise work
_Proficient with all Microsoft Office programs including Word, Excel and PowerPoint
_Strategic and analytical
_An effective self-starter and time manager
_Personable, engaging and committed to getting the best out of team, stakeholders
If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements below. We’re interested in getting to know you and what you bring to the table!
Personalized benefits that support personal well-being and growth:
JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.
About JLL –
We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 102,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That’s why we’re committed to our purpose to shape the future of real estate for a better world. We’re using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people, and our communities.
Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we’re honored to be recognized with awards for our success by organizations both globally and locally.
Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we’re headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.
