The Marketing Specialist is responsible for planning, coordinating, and executing marketing campaigns and initiatives that support the company's growth objectives. This role manages the day-to-day delivery of marketing activities across digital and traditional channels, ensuring brand consistency, campaign performance, and high-quality content. The Marketing Specialist collaborates with internal teams and external partners, manages multiple projects simultaneously, and continuously seeks opportunities to improve marketing performance and customer engagement.
Key Duties:
- Plan, coordinate and execute marketing campaigns across digital and traditional channels to promote the company’s products and services.
- Identify and implement marketing opportunities to increase brand awareness, customer engagement and lead generation.
- Maintain brand consistency across all marketing materials, campaigns and communication channels.
- Coordinate with graphic designers, printers and external suppliers to produce high-quality marketing assets.
- Manage and update the company website, social media platforms and digital content to support ongoing campaigns.
- Coordinate the procurement and distribution of marketing materials for promotional activities, events and sales initiatives.
- Collaborate with internal teams to develop marketing strategies that support business growth and customer acquisition.
- Manage lead generation campaigns and optimise marketing activities to improve lead quality and conversion performance.
- Develop and maintain marketing resources, documentation and internal systems to support sales and marketing initiatives.
- Prepare marketing reports and analyse campaign performance, providing recommendations for continuous improvement.
- Plan and execute seasonal promotions, product launches and brand awareness campaigns.
- Coordinate the design, production and distribution of flyers, brochures and other promotional materials.
Minimum Qualifications Required: Relevant bachelor's degree and 3 years of Relevant Experience
Pay: $85,000.00 – $90,000.00 per year
Work Location: In person
