Freelance E-Commerce Marketing Specialist – Hair & Beauty
Tavella Hair | Sydney / Macarthur Area | Freelance | Flexible / Work From Home
About Tavella Hair
Tavella Hair is a new Australian professional hair extension brand based in the Macarthur/South-West Sydney area.
We are currently preparing to launch our online store and are looking for an experienced Freelance E-Commerce Marketing Specialist to work closely with us through the pre-launch, launch and growth stages of the brand.
We are looking for someone who understands e-commerce and how to turn online traffic into sales, rather than someone who focuses solely on social media management.
Experience within the hair, beauty, cosmetics or fashion industry is highly preferred.
About the Role
You will work directly with the founder to help develop and implement the e-commerce and digital marketing strategy for Tavella Hair.
As we are still in the process of building our website and preparing for launch, we would love someone who can come on board early and provide guidance on both the website/e-commerce setup and marketing strategy.
This is a freelance position with flexible hours and the ability to work predominantly from home. Sydney/Macarthur-based applicants are preferred so we have the option to meet in person when required.
E-Commerce & Marketing Responsibilities
- Develop a pre-launch, launch and ongoing e-commerce growth strategy
- Set up, manage and optimise Meta Ads (Facebook & Instagram)
- Assist with Google Ads and Google Shopping
- Develop campaigns focused on generating online sales
- Help establish customer acquisition and retargeting strategies
- Set up and manage email marketing and automated customer flows
- Develop abandoned cart and customer retention strategies
- Assist with launch offers, promotions and product bundles
- Develop marketing strategies for both retail customers and professional hairdressers/salons
- Analyse advertising performance, ROAS, CPA and conversion rates
- Provide regular reporting and recommendations
- Work with our existing photo and video content to develop effective advertising campaigns
Website Support
Our e-commerce website is currently being built, so we may also require assistance and guidance during the website setup process.
Experience with Shopify is highly regarded.
This may include helping with:
- Website structure and navigation
- Product and collection pages
- Product descriptions and positioning
- Conversion optimisation
- Customer journey and checkout flow
- Promotional and bundle setup
- Email capture
- Abandoned cart setup
- Meta Pixel and tracking
- Google integrations
- Email marketing integrations
- Ensuring the website is properly set up and ready for marketing before launch
We are not necessarily looking for a full website designer/developer, but we would love someone who understands what a high-converting e-commerce website needs before paid advertising begins.
What We’re Looking For
- Proven experience working with e-commerce brands
- Strong Meta Ads experience
- Shopify experience
- Understanding of Google Ads and Google Shopping
- Experience with email marketing platforms is highly regarded
- Strong understanding of customer acquisition, retargeting and conversion optimisation
- Ability to analyse marketing data and make informed decisions
- Experience launching or growing an online product-based brand
- Ability to provide examples of previous e-commerce results
Hair, beauty or cosmetics experience is highly preferred.
Experience specifically within the hair extension industry would be a major advantage.
Important
This is not a full-time employee position and is not primarily a social media management role.
We are specifically looking for a freelancer/independent e-commerce marketing specialist who can help us build the foundations of the brand, successfully launch our online store and continue working with us as the business grows.
We are open to discussing hourly rates, project-based pricing or an ongoing monthly retainer depending on experience and the services provided.
To Apply
Please include:
- A brief introduction about yourself
- Your e-commerce marketing experience
- Any experience within hair, beauty or cosmetics
- Examples of brands you have previously worked with
- Case studies or examples of measurable e-commerce results
- Your experience with Shopify
- Your experience with Meta Ads and Google Ads
- Your experience with email marketing
- Your availability
- Your hourly rate or preferred pricing structure
We would love to find someone who is genuinely excited about working closely with us from the early stages and helping launch and grow Tavella Hair into a successful Australian hair extension brand.
Benefits:
Work Location: Hybrid remote in Oran Park NSW
