The role
A customer has a burning question about their insurance policy. They're not looking for a wall of text; they want quick, easy answers. They're scrolling social media, browsing YouTube, even asking AI. You see the static pages and scattered info, and you know there's a better, more dynamic way to connect.
As Budget Direct's next Video Coordinator, you'll orchestrate the video production journey, helping turn SEO insights and LLM briefs into compelling visual narratives that engage and inform customers. From ideation to publication, you'll be the maestro coordinating between internal teams (SEO, LLM, Content, Brand) and external agencies to ensure every video is not only engaging but also perfectly aligns with search intent, feeds our AI strategies, and empowers our customers.
In this role, you’re not just managing video production processes; you’re strategically building a vibrant and influential presence across Search, AI surfaces, YouTube, and social, reaching customers wherever they are.
This newly created role for a Video Content Coordinator at Auto & General (A&G), one of Australia's fastest-growing insurance businesses, will see you at the heart of our expanding content strategy. You will drive the end-to-end workflow for high-performing video assets. In this dynamic position, you will be instrumental in extending our content strategy for brands like Budget Direct, transforming it into engaging video content that amplifies our influential visibility across Search, AI surfaces, social profiles, YouTube, and earned distribution.
You will be a key synchronizer, bringing together internal SEO, LLM, Content, Performance Media, Brand, and PR teams, as well as external agencies. Your expertise will ensure every video asset is produced on time, perfectly fits the brief, and meets all technical requirements. Crucially, you will assure that our video output is perfectly aligned with search intent and customer curiosity, optimizing it to feed Large Language Models (LLMs) and safeguard a brighter future for our customers through compelling visual storytelling.
Key responsibilities
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Manage end-to-end video production workflow from brief to publication, ensuring compliance with legal and brand standards.
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Translate SEO & LLM briefs into engaging video content, optimising for search intent and AI retrievability.
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Act as the primary liaison for external video production agencies, managing briefs, timelines, and quality.
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Coordinate internal feedback, manage workflow systems, and ensure consistent content integrity.
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Oversee metadata tagging, video hosting, and content library management for optimal discoverability.
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Publish and embed videos across various platforms (YouTube, social, website), adapting for channel-specific requirements.
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Identify and create opportunities for repurposing long-form content into "snackable" formats.
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Collaborate cross-functionally with internal teams (SEO, LLM, Marketing, Brand) and provide performance insights.
What experience you'll bring
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2+ years in video production coordination, digital content, or similar.
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Proven technical expertise with major video platforms (YouTube, TikTok, Meta, LinkedIn) and publishing requirements.
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Demonstrated ability to translate content strategy into engaging visual storytelling.
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Strong cross-functional collaboration, project management, and briefing skills.
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Keen interest in SEO, AI visibility, and performance marketing.
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Desirable: Experience in a regulated industry (Insurance/Finance) and understanding of Video SEO (VSEO).
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Desirable: Competency in video editing software (Adobe Premiere Pro, CapCut, Canva) and file compression.
Our Perks
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Location – Toowong
Close to a variety of public transport and easy parking options, the Toowong office has excellent end of trip facilities (including secure bike storage and showers), outdoor spaces and plenty of modern collaborative areas to work and connect with colleagues. Conveniently based at Toowong Village tower with views of the mountains and the Brisbane River, our location is only 4 km from the city and provides access to retail, restaurants and other amenities.
The benefits of working at A&G
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Be rewarded - we recognise high performance and reward our people for their hard work through bonuses and other perks.
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Work flexibility - with options to work from home two days per week.
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Options for leave - life happens, so we’ve got volunteer days, an additional paid ‘ME’ day, paid parental leave and the opportunity to purchase additional leave to cover all of the big stuff.
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Grow with us - we’ve got learning and professional development opportunities to suit everyone.
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Give back - our A&G Difference program gives you the power to change our community for the better through volunteering, fundraising and donation opportunities for causes that you’re passionate about.
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Take care of yourself - your wellbeing is important to us and our healthy mind and body hub, mental-health support and fitness discounts will help you be your best self.
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Celebrate the wins - we love sharing our successes and celebrating together - join us and you’ve got a ticket to our many on-site events throughout the year, family fun days and annual celebrations.
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Save money - as well as discounts on insurance products, we’ve teamed up with some incredible retailers, hospitality providers and others to bring you discounts on your purchases, no matter where you are in Australia.
About us
Auto & General (A&G) is one of the fastest-growing major Motor and Home insurers in Australia, providing insurance products and solutions to safeguard a brighter future for our customers and community.
Our range of general insurance products including Car, Motorcycle, Home, Contents, Pet and Travel products are delivered through our multi-award-winning brand Budget Direct and partnerships with leading brands - ING, Qantas, Virgin Money and Coles Insurance.
We’re excited about the future and we’re always on the lookout for talented, passionate individuals who can help us achieve our goal of being Australia’s best insurer! If this sounds like you, apply today.
Auto & General values individual differences and believes in fostering an inclusive culture that creates a great place to work for all.
- A note from Auto & General to recruitment agencies: We politely ask that you avoid making any approaches or sending any unsolicited resumes to our Recruitment Team or Hiring Leaders across our business. Auto & General is not responsible for any fees related to unsolicited resumes.
