Date: 30 Jun 2026
Location: Sydney, Australia
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Company: Singtel Group
Optus is a leading telecommunications company, known for delivering innovative solutions, challenging the market, and building a technology-driven, customer-first business. With a strong commitment to creativity, consistency, and commercial impact, we’re redefining how our brand shows up across every channel and experience.
This is a unique opportunity to play a central role in shaping and elevating the Optus brand, ensuring it is expressed consistently, creatively, and effectively across the organisation.
What You’ll Do
Partnering closely with senior stakeholders, creative teams, and agencies across Optus, you will be responsible for:
Leading brand governance and consistency, ensuring the Optus brand is applied cohesively across all touchpoints
Driving creative excellence, setting clear standards for quality, craft, and effectiveness across all brand and campaign activity
Translating brand strategy into engaging, practical execution across digital, retail, internal, and product experiences
Reviewing and approving creative output across visuals, tone of voice, and messaging to ensure alignment with brand standards
Championing brand adoption, enabling teams across the business to confidently bring the brand to life
Partnering with internal stakeholders and external agencies to prioritise work, resolve feedback, and maintain brand integrity at pace
Embedding customer segmentation and value propositions into creative, ensuring relevance and differentiation across audiences
Driving a creative effectiveness agenda, including implementing and embedding frameworks to measure and improve performance
Balancing brand consistency with speed and commercial outcomes, supporting both short-term delivery and long-term brand equity
Supporting governance processes including brand audits, approvals, and continuous improvement of brand systems
What You’ll Bring
10+ years’ experience in brand, marketing, design, or communications roles
Proven ability to deliver creative and brand work end-to-end across multiple formats and channels
Strong understanding of brand systems, design principles, and tone of voice, with the ability to apply and evolve them
Sharp creative instincts — able to identify what works, refine output, and elevate quality
Experience working with cross-functional teams and agency partners in complex environments
Strong stakeholder management and influencing skills, including engagement with senior leaders
A strong commercial and customer lens, understanding how brand drives trust, perception, and value
Ability to translate strategy into clear, human-centred execution
The Good Stuff
Competitive remuneration and employee benefits, including mobile credit and product discounts
Flexible working arrangements with a mix of office and remote work
A vibrant campus with cafes, gym, childcare, and collaborative spaces
Generous leave policies, including additional ‘Connected’ days
Inclusive parental leave and strong support for growing families
Ongoing learning and development opportunities
A strong focus on diversity, inclusion, and belonging
Access to wellbeing and support services
