Content Creator & Marketing Director
1–2 days per week | Flexible engagement About ORL ORL is a design-led landscape practice shaped by creativity, collaboration, and a deep respect for gardens. Our work spans design, construction, care, horticulture, writing, and community. We believe in showing, not telling by sharing knowledge openly rather than positioning ourselves as experts who you “need”. This role brings that energy together and projects it into the world with clarity and cohesion. The Role You’ll lead ORL’s creative image and voice across all channels — digital, physical, and everything in between. Working alongside designers, gardeners, and management, you’ll shape how ORL looks, feels, and communicates — and ensure it’s consistent everywhere. We already have the raw ingredients: strong visuals, storytelling, and a unique perspective. Your role is to bring it all together and send it out into the world, clearly and beautifully. ORL already has a creative energy in the work, story telling, film, photo and writing – we just need someone to bring it all together in an effective and creative way to join the gaps between what we have. What You’ll Do Creative Direction
- Shape and maintain ORL’s aesthetic and voice
- Show the people doing what they do well
- Make the work look and feel accessible, not elite
- Bring together film, writing, projects, and ideas into one clear narrative
- Ensure everything reflects our ethos: collaborative, generous, and shown through action
Content Creation
- Create or direct:
- Short-form video & reels
- Photography
- Written content
- Project storytelling & behind-the-scenes
- Capture work on-site with the team
- Maintain a consistent visual and narrative style
Social Media
- Lead and grow all platforms
- Build a content rhythm that blends education, storytelling, and projects
- Track performance and evolve strategy as we need to adapt to a changing world
Website & Content
- Keep the website sharp, current, and visually strong
- Publish projects, writing, and resources
- Bring clarity to structure and messaging
Community & Offline
- Support print, books, and physical materials
- Contribute to events, workshops, and open gardens
- Help share knowledge in a meaningful, accessible way
What You Bring Essential
- Strong instinct for storytelling (visual + written)
- Experience in content creation (video, photo, writing, or design)
- Understanding of social media growth and platforms
- Ability to shape and hold a clear aesthetic
- Self-directed, outcome-focused
Desirable
- Film/editing experience
- Background in landscape, design, or creative industries
- SEO, analytics, or digital marketing knowledge
Working Style
- 1–2 days per week, highly flexible
- Employee, contractor, or hybrid — open
- Based primarily at the ORL office to stay connected to the work
- Outcome-focused, with freedom in how you deliver
Why It Matters ORL is moving into a phase where storytelling and community are central. This role will define how we’re seen, how we communicate, and how we contribute to the wider gardening world.
For more information please contact our office on 5263 3133
