Shape the reputation and visibility of some of Australia’s fastest-growing beauty and personal care brands, including the #1 sunscreen brand in Australia.
Ready to create buzzworthy campaigns, build influential partnerships and establish a high impact PR and influencer function across Australia and New Zealand?
At Vitality Brands, we are on a mission to help people feel healthier, happier and more confident every day. We create and grow brands people love, including Cancer Council Sunscreen, essano skin and haircare, epzen bodycare and Senne Skin, reaching millions across ANZ, Asia and the United States.
We're looking for a commercially minded and strategically driven Public Relations Manager to lead PR, influencer, affiliate and communications activity across our portfolio of six brands. As a newly created role, this is a unique opportunity to shape the strategy, build scalable programs and make a lasting impact across a growing portfolio. If you thrive on securing earned media, building creator partnerships, delivering standout product launches and creating memorable brand moments, we'd love to hear from you.
This is a full-time, 12-month fixed term role based in Richmond with hybrid flexibility.
Your responsibilities:
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Develop and execute integrated PR and communications strategies across six brands
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Build strong media relationships and secure high-quality earned coverage across Australia and New Zealand
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Lead influencer and affiliate programs, driving engagement, reach and commercial performance
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Plan and deliver impactful product launches, media events, activations and brand experiences
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Manage agency partners, budgets and cross-functional stakeholders to ensure successful campaign execution
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Monitor brand reputation, track performance and provide insights to optimise results and ROI
About You
You'll bring 7+ years' experience in PR, communications or influencer marketing within beauty, personal care, FMCG, wellness or consumer brands, along with:
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Demonstrated success managing multi-brand portfolios
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Proven event, activation and campaign management capability
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Strong influencer, creator and agency management experience
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Excellent communication, storytelling and creative ideation skills
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Commercially minded with strong analytical and budget management skills
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Established media and stakeholder relationships across consumer sectors
Why Join Us?
Career Growth
We invest in your development and support your journey through professional development, leadership opportunities and personal growth.
Innovation
We embrace innovation and encourage creative thinking. Your ideas can help shape the future of our brands and business.
Our People
The number one feedback we hear from our team is that what makes Vitality great is its people. We’re proud to be recognised as a Great Place to Work and named one of the Top 20 Best Workplaces To Give Back for two consecutive years.
Flexibility & Balance
Hybrid working, plus a monthly half-day Friday to give you time back.
Keep work fun!
From fortnightly Pilates and table tennis to volunteering, bake-offs and social events - there’s never a dull moment.
What now?
Ready to dive #ALL-IN with us?
Click the APPLY button now. We’re reviewing applications daily and ready to move when the right person comes along.
Vitality Brands Worldwide is dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community, and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.
