You will manage end-to-end social media content creation—from filming and editing to strategy and scheduling. You’ll work directly with our expert practitioners (osteopaths, acupuncturists, TCM doctors, and remedial massage therapists) to translate complex health and wellness topics into engaging, accessible, and compliant content.
Key Responsibilities:
- Multi-Platform Content Creation: Ideate, shoot, edit, and publish platform-native content tailored for TikTok, Instagram (Reels & Stories), YouTube Shorts, and X (Twitter).
- On-Site Content Capture: Visit our Crows Nest clinic regularly to film practitioner spotlights, treatment explainers, educational tips, and behind-the-scenes content.
- Visual Storytelling & Copywriting: Write compelling hooks and captions, and design eye-catching graphics/thumbnails that resonate with health-conscious Sydney locals.
- Community Management: Engage with followers, manage comments/DMs, and foster an active, supportive online community.
- AHPRA Advertising Compliance: Ensure all social content complies strictly with AHPRA guidelines for regulated health services (e.g., managing testimonials, avoiding guaranteed outcome claims, and placing appropriate educational disclaimers).
- (Bonus) Multicultural Reach: Broaden audience reach across platforms like Xiaohongshu (RED) targeting local communities (bilingual skills in Mandarin are a plus, but not required).
Key Requirements & Qualifications
Essential:
- Proven Social Portfolio: Demonstrated track record of managing and growing social channels, specifically short-form video on TikTok and Instagram Reels.
- Video Production Skills: High proficiency in shooting video via smartphone/camera and mobile editing using tools like CapCut, Adobe Premiere, or Canva.
- Strong Copywriting: Excellent written English skills with the ability to turn complex health information into clear, bite-sized social content.
- Platform Awareness: Sharp understanding of trending audio, visual hooks, content formats, and algorithmic best practices across key social networks.
Desirable:
- Interest or background in health, wellness, osteopathy, acupuncture, or natural therapies.
- Familiarity with Australian AHPRA/TGA healthcare advertising regulations.
- Bilingual capabilities (e.g., Mandarin) for Xiaohongshu (RED) management is a welcome bonus, but not required.
Why Join Restore Health & Wellness?
- Creative Environment: Direct access to an energetic, collaborative team of health professionals ready to participate in video content.
- Hybrid Flexibility: On-site filming sessions paired with flexible remote work for editing, planning, and scheduling.
- Competitive Pay: Remuneration based on experience, with room to scale hours as clinic marketing grows.
How to Apply
Please submit your CV along with links to your portfolio or social media accounts/videos you have created (especially short-form video work) to [email protected].
Pay: From $30.00 per hour
Work Location: Hybrid remote in St Leonards NSW
