This is an exciting newly created role where you'll help grow the global reach of a new startup CPAdvance™ by nurturing and converting a leads and prospects to take up world-leading infant intervention training.
You'll create and manage customer journeys, develop compelling content, analyse campaign performance and drive engagement and course enrolments. This is a fantastic opportunity for an early career communications and CRM specialist to shape a new role and grow their career while making a real difference.
Responsibilities of the role (not limited to):
- Manage CRM data and customer journeys in a CRM.
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Develop engaging email campaigns and marketing communications.
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Create content that drives customer engagement and sales of training courses
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Create and maintain content calendars for customer journey communications.
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Collaborate with researchers, clinicians, subject matter experts and marketing agencies to produce compelling content.
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Analyse and track campaign performance and provide reports and insights for improvement.
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Work collaboratively across Marketing, IT, Research, Training and external partners to deliver exceptional customer experiences.
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Support customer enquiries and continuously improve the customer experience.
You are a driven, self-starter with exceptional attention to detail and outstanding writing skills. You enjoy the success of converting interest to sales and applying your creative writing talents to nurturing and supporting customer decision making.
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Minimum two years' experience in CRM marketing and communications.
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Strong written communication, copywriting and editing skills.
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Demonstrated experience developing customer journeys and audience segmentation.
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Strong analytical skills with the ability to interpret campaign data and generate insights.
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Experience using a CRM platform (Salesforce desirable).
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Excellent organisational and stakeholder management skills.
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A tertiary qualification in Communications.
- Global marketing opportunity supporting clinicians around the world.
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Newly created role with the chance to shape the position and grow your career.
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Make meaningful change by supporting the skill development of clinicians working with infants.
Working for CPA offers you exceptional remuneration & benefits:
- Access to a tax-free meal, entertainment & venue benefit card valued at $2,650 per year
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Flexible ways of working - working from home options, flexibility surrounding hours
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12 weeks paid parental leave and 2 weeks paid partner leave
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3 additional leave days each year (conditions apply)
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$100 per year well-being allowance that you can use to enhance your wellbeing (eg: purchase sports equipment, have a massage, take a meditation class, the choice is yours)
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Discounted gym membership for you and your family, using Fitness Passport
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Employee Assistance Program
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Paid Employee Referral Bonus Program, where you can be generously rewarded for referring a friend that joins CPA.
At Cerebral Palsy Alliance we champion diversity and equitable opportunities for people with disabilities and lived experience, Aboriginal and Torres Strait Islander people, culturally and linguistically diverse backgrounds and the LGBTQIA+ community.
We are passionate, respectful, ethical, curious and courageous. Great Minds Think Differently.
Apply through this job advert. Please include a cover letter outlining your relevant experience, motivation for applying, and why you're interested in this opportunity.
We are committed to supporting inclusivity for anyone with diverse needs and lived experience. Workplace adjustments can be discussed to create a safe and comfortable workplace that supports your health, abilities, and personal needs.
More information about working for CPA:
For the safety of staff and clients we have assessed that this role requires a low level of physical functionality.
Cerebral Palsy Alliance upholds and advocates for the rights of clients, we are a child safe organisation and all workers must adhere to the NDIS Worker Code of Conduct.
