Residential and Consumer Public Relations Manager
Job Description
About the role: (12 months Parental Leave)
Do you enjoy taking ownership, pushing things forward and learning as you go—holding yourself to a high standard while staying open to feedback?
This is a role where you’ll step into a fast-moving, newsroom-style environment, build your capability quickly and play a visible role in shaping how Domain shows up across Australia’s media landscape.
You’ll be leading the planning and delivery of Residential and Consumer PR, playing a key role in positioning Domain as a trusted voice on property and housing issues.
Working at the center of a fast-moving, newsroom-style communications function, you will turn property data, consumer insights and brand priorities into compelling earned media opportunities. You’ll partner closely with Research & Economics, Content, Product and Agent Marketing to ensure Domain’s stories are timely , relevant and hit the mark with media .
A core part of the role is building strong media relationships across consumer, lifestyle and property coverage— identifying opportunities for ongoing segments, partnerships and repeat media engagement. You will also play a key role in coordinating how and when stories come to market
This is a hands-on role suited to someone who is as comfortable generating story ideas as they are executing media outreach bringing energy, pace and judgement to a highly visible part of the brand.
You’ll work on high-profile property stories, national media moments and data-led insights that shape the public conversation—giving you exposure and experience that accelerates your career
What does success look like?
A steady pipeline of newsworthy stories is generated from property data, consumer behaviour and product activity—ensuring Domain leads, not follows, the news agenda
Strong, trusted relationships are established with key journalists, resulting in repeat engagement, regular segments and partnership opportunities
Seamless coordination between Marketing , Content , Social and Research ensures stories land at the right time, through the right channels, with maximum reach
Property data and insights are translated into multiple content formats ( e.g. key charts, grabs, explainer angles), enabling faster and broader media coverage
Established relationships with media, preferably reporters covering housing, real estate, consumer across networks and formats
Ability to package insights into media-ready assets ( e.g. clear data points, visuals, talking points, pre-prepared angles) that make it easy for journalists to cover
Preferable experience focused on residential real estate, housing, rentals, or consumer marketplaces.
Why join us?
We’re the right size business for you to make a real impact, with a workplace culture where you can be you. Perks of the role include:
First-rate parental leave and wellbeing policies;
Access to Perkbox , giving you discounts across healthcare, entertainment, food, utilities and more
Continuous opportunities to leap, learn and grow.
Freshly renovated new offices with awesome end of trip facilities
We don’t just talk, we do. Every day we solve property problems for Australians and beyond. We encourage our people to see the possibilities, and turn them into realities . That’s why we want you.
About Domain (part of the CoStar Group)
Domain is a leading property technology and services marketplace that is home to one of the largest portfolios of property brands in Australia, including the Domain, Allhomes and Commercial Real Estate (CRE) platforms. In 2025, Domain became part of CoStar Group - a global leader in commercial real estate information, analytics, online marketplaces and 3D digital twin technology. We are dedicated to digitising the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
Equity, Diversity & Inclusion
Domain is enthusiastically and unapologetically committed to fostering an equitable , inclusive work culture which reflects our customers and communities. We are proactively looking for candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander Peoples), faiths, sexual orientations, and gender identities (including trans and non-binary people).
We are committed to providing an equitable recruitment process for people with disability . If you require adjustments during the process we’re here to support. If you wish to receive this job advertisement in an accessible format, or have a confidential chat about workplace adjustments, please contact our Equity, Diversity and Inclusion team at [email protected] or leave a message on 1300 858 356 and we will get back to you.
One of our talent partners will give your application a good look and give you a call if it’s a good match, so apply now!
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
