Business Tax & Money House (BTMH) is an established accounting practice, located in Bondi Junction NSW, and serves clients ranging from individuals, small businesses and Self-Managed Superannuation Funds to ASX-listed companies.
We are seeking an experienced Marketing Specialist to develop and coordinate our marketing strategies, campaigns and digital communications.
About the role
The Marketing Specialist will identify market opportunities, develop and implement marketing plans, coordinate multi-channel campaigns and analyse marketing performance to support the continued growth of the business.
Key responsibilities
- Research market trends, customer needs, competitors and potential demand for existing and new services.
- Develop and implement marketing strategies, campaign plans and promotional activities aligned with business objectives.
- Advise management on target markets, brand positioning, pricing, promotional strategies and customer acquisition opportunities.
- Plan and manage digital marketing campaigns across social media, email, websites and paid advertising platforms.
- Coordinate the production of website content, landing pages, newsletters, articles, social media content, videos and advertising materials.
- Manage campaign schedules, budgets and external suppliers to ensure projects are delivered on time and within budget.
- Develop content strategies for the company’s websites and social media platforms.
- Create, schedule and publish content across LinkedIn, Facebook, Instagram and other relevant channels.
- Manage email marketing campaigns, audience segmentation and automated communications.
- Monitor and analyse campaign performance using website analytics, advertising platforms and other reporting tools.
- Prepare regular marketing reports and recommend improvements based on campaign results and customer data.
- Support product positioning and go-to-market activities for the business’s services, digital products and related business initiatives.
- Identify partnership, media and promotional opportunities that support business growth.
- Maintain consistent brand messaging across all marketing channels and materials.
- Collaborate with management, product and client service teams to coordinate marketing initiatives.
Skills and experience
- A relevant qualification in marketing, communications, business or a related discipline, or equivalent relevant professional experience.
- A minimum of 2-3 years of relevant professional experience in a Marketing Specialist, Marketing Coordinator or similar role.
- Demonstrated experience developing and implementing marketing strategies and campaigns.
- Experience with social media, email marketing, website content and digital advertising.
- Strong analytical skills and experience interpreting campaign performance data.
- Strong written and verbal communication skills.
- Ability to manage multiple campaigns, deadlines and external suppliers.
- Experience using platforms such as Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, Mailchimp and website content management systems.
- Experience in professional services, financial services, accounting or SaaS will be highly regarded.
Job Type: Full-time
Pay: $80,000.00 – $85,000.00 per year
Benefits:
Application Question(s):
- Do you have experience with Meta Ads Manager or Google Analytics?
Experience:
- Marketing: 2 years (Preferred)
Work Authorisation:
Work Location: In person
