- Shape the Voice of Australia’s Biggest Brands!
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Best of both worlds, Hybrid 3 days in office collaborating with your creative community
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Surry Hills or Norwest location,
We are Woolworths Group
We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.
If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.
Welcome to the Greenhouse Collective
The Greenhouse Collective is the home team for creatives, designers, and production focused craftspeople within the Woolworths Group. As part of the Brand and Marketing team, we are a center of creative excellence, powered by a collective of internal team members and agency partners who support the Woolworths Group Brand & Marketing practitioners in applying their craft and capabilities to solve and achieve goals.
What you’ll do
As a Content Creator, you will serve as a driving force behind our digital presence, seamlessly blending creative, hands-on execution with strategic social thinking. You will be accountable for creating highly engaging, platform-first social content that captivates audiences, builds community, and achieves desired customer outcomes for our expanding group of retail partners.
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End-to-End Video Production: Independently film, edit, and produce high-engaging short-form video (Reels, TikTok's, Stories) using Premiere Pro, CapCut, and Photoshop.
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Dual-Threat Creator: Work seamlessly behind the camera (directing talent/crew) and in front of it (confident to present on-screen as needed).
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Concept & Copywriting: Brainstorm platform-first ideas aligned with marketing campaigns, and write sharp, brand-aligned captions, scripts, and on-screen copy.
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Trend & Algorithm Savvy: Monitor digital culture and viral trends, translating platform algorithms into high-performing content.
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Data-Driven Optimization: Track native analytics, translating insights into creative improvements and stakeholder reports to continuously elevate engagement.
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Stakeholder Management: Confidently articulate creative rationale and "sell in" social concepts to senior leadership and marketing partners.
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Agile Calendar Management: Maintain social calendars while staying agile enough to pivot for real-time cultural moments or shifting business needs.
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Future-Focused Innovation: Actively experiment with emerging tech, new platforms, and AI tools to boost production efficiency and creative output.
What you’ll bring
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Proven Track Record: 4–5+ years in social media content creation, backed by a portfolio showcasing elite video editing, shooting, and design skills.
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Platform Expertise: Deep knowledge of social ecosystems, digital culture, and community management (Instagram, TikTok, Facebook, Pinterest).
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Technical Toolkit: Advanced proficiency in Adobe Premiere Pro, CapCut, Photoshop, and Canva.
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Data-to-Creative Mindset: Ability to turn native analytics and customer insights into highly relatable, high-performing content.
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Agile & Organised: An optimistic, resilient creator who thrives in fast paced environments and easily manages multiple projects at once.
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Collaborative Communicator: A proactive problem-solver built for cross-functional teamwork across the Greenhouse Collective and wider Brand & Marketing teams.
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Bonus Points: A degree in Media, Marketing, or Digital Arts, and/or experience with major retail, FMCG, or consumer-facing brands.
What you’ll experience
A commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams.
High-impact role supporting our teams who enrich our communities.
A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.
A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app.
A progressive and competitive leave policy that gives you more space for what matters to you.
Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.
Everyone belongs at Woolworths Group
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.
