About the Role
Superior Hair Extensions serves both B2B partners (salons, distributors, and professionals) and B2C customers globally, and we are actively scaling our digital marketing through creative-driven advertising.
We produce a large volume of video content, UGC, and product imagery, and we’re looking for an experienced Ad Creative Strategist to guide the creative direction of our advertising.
This is a strategic role only - you will not run ads or manage ad accounts. Your responsibility will be to review, critique, and guide our advertising creative to ensure our content is engaging, on-brand, and optimized for modern ad platforms such as Meta and TikTok.
Role Overview
We’re looking for someone who understands high-performing ad creatives and can help us improve our advertising content across platforms such as Meta, TikTok, and other social channels.
You will review our existing creatives, identify what works or doesn’t, and guide our team on better hooks, messaging, scripts, and creative concepts.
Responsibilities
- Audit and review our current ad creatives
- Identify weaknesses in messaging, hooks, and storytelling
- Provide feedback on video ads, UGC ads, and product imagery
- Develop new ad creative concepts and angles
- Help structure high-converting ad formats and scripts
- Ensure ad creatives follow platform guidelines and policies
- Provide creative briefs and content direction for our team to produce
Types of Content We Produce
- UGC style videos
- Brand-shot video content
- Product imagery
- Educational / transformation content
- B2B content for salons and partners
- B2C consumer-focused ads
Ideal Candidate
- Experience creating high-performing ad creatives for ecommerce brands
- Strong understanding of Meta and TikTok ad creative best practices
- Experience with UGC-style ads and short-form video
- Ability to analyze creatives and suggest clear improvements
- Comfortable working with both B2B and B2C messaging
- Experience in beauty, grooming, or cosmetic products is a plus
Deliverables
- Creative audits
- New ad concepts and hooks
- Script frameworks for ads
- Creative direction for upcoming shoots
- Ongoing creative feedback
Engagement
- Remote / freelance
- Part-time or ongoing consulting
- Flexible hours
To Apply
Please include:
- Examples of ad creatives you’ve worked on
- Case studies or results (if available)
- Your experience working with ecommerce or DTC brands
Pay: $52,880.00 – $126,248.52 per year
Application Question(s):
- Examples of ad creatives you’ve worked on/protfolio
- Case studies or results about your experience working with ecommerce or DTC brands (if available)
Work Location: Hybrid remote in Alexandria NSW 2015
