Permanent Opportunity
Do you have a knack for uncovering the hidden drivers of marketing success and turning insights into action?
Join our forward thinking Marketing Operations team as our Research and Creative Insights Manager, where you'll play a pivotal role in shaping the future of marketing effectiveness at Greenstone.
The Research and Creative Insights Manager plays a pivotal role in providing business wide stakeholders with key insights and trends derived from in-depth analysis and interpretation of data from external market research studies and internal data. The primary focus will be on creative executions, products, brands, new markets, and competitor activity with the intent to enhance marketing effectiveness, gain a competitive advantage and drive overall performance.
You will be responsible for:
- Driving performance improvements by analysing creative executions across a range of mediums
- Leading comprehensive market research and insights programs to inform business decisions and support growth strategies
- Staying ahead of market dynamics by monitoring competitor activity and industry developments
- Driving innovation in research methodologies and continuously improve processes to enhance insight generation
- Partnering with cross-functional teams to deliver data driven insights for strategic decision making
What are we looking for?
- Bachelor’s degree in Marketing, Business, Data Science, Psychology, or a related field
- 7+ years in a market research, insights, or data analysis role, ideally within the creative, marketing, financial services or insurance sector (agency or client side)
- Solid understanding of and proven experience conducting and managing end-to-end research projects, including qualitative, quantitative studies, competitor analysis etc.
- Solid and thorough understanding of the creative elements that drive marketing performance, with a demonstrated ability to analyse marketing creative and provide actionable recommendations for optimizing creative execution based on insights from analytic tools
- Excellent analytical and critical thinking skills, with the ability to derive meaningful and actionable insights from complex data sets and research findings
- Proficiency in data analysis and visualization tools, such as Excel, Tableau, or Power BI
- Solid understanding of various research methodologies (surveys, focus groups, competitive analysis)
- Excellent written and verbal communication skills, with high level of accuracy and attention to detail to present findings clearly to technical and non-technical stakeholders
- Strong stakeholder management experience, with a demonstrated ability to work collaboratively across teams
- Excellent time management skills, with the ability to meet deadlines, prioritise and manage multiple projects with tight deadlines, ensuring high-quality and timely research deliverables
- Well developed decision making, organisational, and problem-solving skills, with the ability to manage complex projects, navigate challenges, and drive continuous improvement
Our Promise to Our People
We are passionate about our core values of Customer First, We Care, One Team, and Results Driven, which define how we approach our work. We recognise that our colleagues are the key to our success. That's why you can expect to be rewarded for the hard work you put in through job satisfaction, career development and the fantastic range of benefits we offer:
Fantastic employee benefits including flexi days, flexible working, annual $1200 travel/parking allowance & more
- State of the art building facilities including a dedicated & subsidised on-site company café (weekly free lunch) & on-site gym
- Health & well-being initiatives and programs
- Opportunity to take part in in-house leadership & emotional intelligence workshops
- Quarterly award functions and a grand annual conference to recognise our people
- Retail discounts e.g. movie tickets, Zoo passes, live shows + more
- Morsl market (a fully automated self-serve, food and drink marketplace with a wide variety of meals, snacks and drinks)
Who We Are
Greenstone distributes insurance products under trusted brands in Australia, New Zealand and Canada. Some of our brands are Buddy, Australian Seniors, New Zealand Seniors, OneChoice, Real Insurance, SPCA Pet Insurance, North Cover, FiftyUp, Guardian and Choosi.
We are the leading distributor of direct Insurance products in the Australian insurance market. Since launching into the Financial Services sector in 2007, Greenstone has experienced a commanding volume of growth being recognised for our credible brands, customer focused values and people-driven work culture.
We are passionate about our core values, which contribute towards the positive culture that supports our employees, our customers and our community.
Location
Great central location in Norwest Business Park, Norwest, only a short walk from Norwest Metro station and also direct bus access from Parramatta and Blacktown.
Apply Now
If this role interests you, we would love to hear from you!
Website: www.greenstone.com.au
