About Us
Prime Stockfeed is a family-owned FeedSafe® accredited agribusiness with more than 20 years’ of experience supplying feed to Victorian farmers. Built upon pride, passion and consistency to ensure our client’s livestock never go without feed, we produce high-quality stockfeed that has been developed using our own livestock and nutritional knowledge.
Our core values!
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Open Book. We believe openness and transparency are essential to building trust.
- Better Together. We believe in the power of genuine collaboration and seek to encourage others to achieve exceptional outcomes.
- Respectful Relationships. We value each other as individuals and respect our differences.
The Role
The Animal Nutrition Sales & Customer Support Officer is responsible for driving customer engagement, supporting sales growth, and providing technical nutrition advice to livestock producers. The role requires frequent on farm visits, strong relationship building skills, and the ability to translate nutritional knowledge into practical feeding solutions. Administrative tasks remain part of the role but are secondary to customer facing and sales responsibilities.
Key Responsibilities
Customer Service, Technical Support & Stakeholder Engagement
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Act as the primary point of contact for customers, providing timely and professional support.
- Conduct regular on farm visits to assess livestock performance, understand feeding challenges, and recommend appropriate nutritional solutions.
- Provide technical advice on feed products, rations, and feeding programs in collaboration with the company nutritionist.
- Follow up with existing and prospective customers to support sales growth and retention.
- Gather and document customer feedback, particularly regarding feed quality, performance, or on farm issues.
- Maintain a professional company image in all customer interactions.
Sales Development & Relationship Management
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Build and maintain strong relationships with farmers, resellers, and key industry stakeholders.
- Identify new business opportunities and support the sales pipeline through proactive outreach and farm visits.
- Prepare and deliver product information, feeding recommendations, and tailored solutions based on customer needs. Analyse customer purchasing patterns, feed requirements, and performance outcomes to support sales planning.
- Provide regular sales activity reports and insights to senior management.
- Support marketing and promotional activities, including field days, events, and customer demonstrations.
Feed Formulation, Quality & Compliance Support
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Work with the company nutritionist to ensure feed formulations are accurate, current, and aligned with customer requirements.
- Assist with maintaining FeedSafe documentation and compliance records.
- Support quality investigations by gathering on farm information and liaising with internal teams.
- Maintain familiarity with relevant policies, procedures, and regulatory requirements.
- Light Administrative & Operational Support
- Enter and update customer orders, call notes, and key data in business systems.
- Prepare sales reports, customer summaries, and visit logs.
- Support onboarding of new customers by ensuring required documentation is completed.
- Provide occasional backup support to office functions during staff absences.
WHS, Risk Management & Housekeeping
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Complete farm risk assessments for new and existing customers.
- Promote and comply with workplace health and safety requirements.
- Maintain a safe and organised work environment, including during farm visits and site interactions.
Experience, Qualifications & Personal Attributes
Essential
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Qualification in animal science, animal nutrition, agricultural science, or equivalent experience.
- Demonstrated experience in animal nutrition and livestock feeding systems, ideally within the stockfeed or agricultural sector.
- Proven sales or customer facing experience, with the ability to build trust and influence purchasing decisions.
- Strong communication and relationship building skills, including the ability to explain technical concepts clearly.
- Physical fitness to undertake farm visits and light manual tasks.
- Proficiency with Microsoft Office and business systems.
- Permanent Australian residency or citizenship; current driver’s licence and reliable transport.
- Strong time management skills and the ability to manage competing priorities.
- Self-motivated, proactive, reliable, and comfortable working both independently and as part of a team.
Desirable
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Experience in stockfeed manufacturing or agricultural sales.
- Understanding of FeedSafe quality systems.
- Knowledge of environmental or regulatory requirements relevant to feed manufacturing.
You must have the right to live and work in Australia to be considered for this role.
If this role interests you, please apply with your CV and cover letter addressing the criteria outlined in this advertisement.
We were farmers first. So now we put farmers and their livestock first. We’re a family-founded and run business with strong ties to Victoria’s rural communities. We’re proud to have built – over three decades and growing – a reputation that is based on the Fair Dinkum results and knowledgeable service. And, of course, fair prices too. Our strong relationships with our many local suppliers are another key ingredient that helps us to deliver safe, consistent feed to you when you need it.Since 1996, Prime Stockfeeds has been hands-on in producing and supplying premium poultry feed in bulk to Victorian farmers with the advantage of their real lived farming experience and insider knowledge of the poultry feed supply chain. Offering personal service and flexibility, we’ll come to you to make sure your unique needs and requirements are fulfilled. We trust in our products and you can too – we still use Prime Stockfeed ourselves today. Gain the advantage in poultry performance with Prime Stockfeeds.
