Marketing Manager
Full time permanent position — $100K + equity package
ABOUT RESMART
We started with a scooter and a pink bag. Today we’re Australia’s leading doorstep recycling platform, 450,000+ Pickups completed, 2.3 million kg diverted from landfill, and partnerships with Qantas, Westpac, Canva and more. We operate in every capital city and are scaling fast.
Our mission is simple: make recycling easy, accessible and rewarding for every household, business and council in Australia, and eventually beyond.
THE ROLE
This is a builder role. You’ll be operating in a lean startup environment: meaningful ownership, no red tape, and the freedom to run experiments fast. You’ll own end-to-end marketing across three channels (B2C, B2B, B2G), create content people actually want to watch, and help drive the growth of a business doing something that genuinely matters.
You’ll report to our General Manager and work closely with the founders, tech, operations and sales team.
If you’ve only ever worked in large marketing teams with specialised functions, this probably isn’t the right fit. If you’ve thrived in scrappy environments where you had to figure things out: keep reading.
WHAT YOU’LL OWN
- Campaign & project management: drive launches of new services and geographic expansions end-to-end, from brief to post-mortem.
- Digital marketing & growth experiments: own our organic and owned-channel digital strategy. Run structured experiments, analyse results, iterate fast. Channels include email, social and emerging platforms: you’re hands-on, doing it yourself, not briefing an agency.
- Content creation: you make content, not just brief it. Reels, carousels, copy, campaigns. You’re comfortable in front of a camera or behind one, and you stay on top of what’s actually performing. Portfolio required.
- CRM & retention: own newsletters and lifecycle journeys across B2C, B2B and B2G. Build and run the loyalty program. Drive reactivation and frequency through personalised, data-led engagement.
- Social media & community: run Instagram and LinkedIn day-to-day, as well as our other channels (Facebook, TikTok, YouTube). Stay ahead of trends. Keep our community engaged and growing.
- Sales collateral & events: arm B2B and B2G teams with sharp decks, one-pagers and case studies. Coordinate conference participation.
- Marketing strategy & execution: contribute to the marketing plan across all three channels — then execute it yourself. No handoff to another team.
- Brand partnerships & growth: identify and activate partnerships with like-minded brands that grow our reach. Think GreenPan, Qantas: who’s next?
- Stakeholder & investor communications: support investor updates and manage communications with key stakeholders.
YOU’RE THE ONE IF YOU…
Non-negotiables:
- Startup experience: you’ve worked in an early-stage or scale-up environment and you know what it means to make do with limited resources.
- Strong digital marketing foundations: you understand performance marketing, email and social not just as tactics but as a system. You read the data, form a hypothesis, test it yourself, and move on.
- A content creation portfolio: you can show us work. Reels, campaigns, copy, brand social. Not ‘managed an agency that did this’, work you actually made.
- Comfortable with both strategy and execution: you can write a 90-day marketing plan in the morning and build a Canva asset in the afternoon. Neither feels beneath you.
- Native English speaker: this role is the voice of our brand. We’re a proudly diverse team with many accents and backgrounds, and that’s something we love. For this specific role, native English is essential.
Strong to have:
- Experience across B2C and B2B audiences: adapting tone and channel mix for very different buyers
- CRM experience: Mailchimp, HubSpot.
- A genuine passion for sustainability, circular economy or impact-driven businesses
- Experience with brand or co-marketing partnerships
- A Bachelor’s degree in Marketing, Communications, Business or a related field
Practical requirements:
- Full working rights for full-time positions in Australia. ReSmart doesn’t offer visa sponsorship for this position.
THE MINDSET
Curious, restless, always a fresh idea — and you execute on it. You don't wait to be asked. Failed campaigns are data, not defeats.
THE SETUP
- Location: Barangaroo — WeWork
- In office: Monday, Wednesday and Friday | Flexi: Tuesday, Thursday
- Team: report to the GM, work closely with Tech, Ops and Sales
- Compensation: $100K base + equity package
HOW TO APPLY
Send your CV and a link to your content portfolio and tell us why you’re the right fit. In your own words. A few sentences or bullet points is fine. We’re not looking for a cover letter written to impress, we’re looking for a real human who gets what we’re doing and is genuinely excited about it.
No AI-generated applications. No polished corporate fluff. What we’re after is authentic: why you, why ReSmart, why now. Bullet points welcomed.
Send to [email protected]
Pay: $100,000.00 per year
Benefits:
Work Location: Hybrid remote in Barangaroo NSW 2000
