About Rip Curl
Founded in Torquay in 1969, Rip Curl is The Ultimate Surfing Company, born from a relentless pursuit for waves, adventure, and freedom, called ‘The Search’. Today, The Search continues to inspire all that we do, from the products we make, the events we run, the athletes we support, and the values we strive to uphold. Built by surfers, for surfers, Rip Curl is a global company that has been leading the surf industry for over 50 years. As a certified B Corp, we aim to prioritise people and planet in everything we do. The Search is calling… apply today and become part of The Ultimate Surfing company.
About the role
The Digital Campaign Coordinator is the primary planning interface between the Digital and Marketing teams at Rip Curl. Sitting within Digital and reporting to the Head of Membership & CX, this role translates brand and marketing strategy into structured, executable digital campaign rollouts—ensuring every campaign is briefed, scheduled and delivered consistently across channels, functions and regions.
This role reflects Rip Curl’s strategic intent: digital leads campaign execution, with retail and wholesale following its cadence. You’ll work daily with Marketing to absorb campaign vision, then ensure digital channels set the standard for execution excellence—helping build a next-level campaign operating model where digital is always ahead, not catching up.
At the centre of the campaign ecosystem, you’ll be the person who ensures everyone knows what’s happening, when it’s happening, and what they need to deliver—building trusted relationships and becoming the go-to for clarity.
Key responsibilities
Campaign Planning & Calendar Management
- Own and maintain the regional Consumer calendar (ANZ, USA & Europe), translating seasonal brand and campaign plans into a structured, shared planning document.
- Ensure Retail and Wholesale leads complete and maintain their channel detail on time.
- Populate and maintain digital channel detail within calendars and planning documents.
- Translate seasonal brand and GTM plans into digital rollout timelines, identifying milestones, dependencies and deliverable deadlines.
- Determine the required level of digital participation for each campaign—briefing and activating the right channels appropriately.
- Prioritise structured rollout planning for high-impact campaigns (not every campaign needs the same level of global coordination).
- Collate digital requirements across performance, trade, CRM and wider digital functions to support the Marketing briefing process (supporting—but not owning end-to-end).
- Distribute assets to relevant digital functions once received from Marketing.
- Track progress against plans, proactively flagging risks/delays and partnering with stakeholders to resolve.
- Own Trello inputs for digital—ensuring requests are submitted on time and to the required standard.
Cross-functional Coordination
- Act as the dedicated link between Digital and Marketing, Retail and Wholesale—ensuring the campaign vision is understood and executed consistently across touchpoints.
- Facilitate cross-functional campaign planning meetings globally, driving clear outcomes, actions and accountability.
- Ensure Retail and Wholesale teams have sufficient lead time to prepare supporting activity.
- Chase and coordinate timely delivery of campaign assets—ensuring creative is received, reviewed and ready ahead of launch.
Process & Workflow Management
- Develop and maintain efficient campaign planning processes and tools (PM platforms, templates, trackers) used by Digital and Marketing to create a single shared way of working.
- Keep documentation current, accessible and well-organised.
- Identify workflow improvements and recommend practical solutions to the Head of Membership & CX.
- Support onboarding of new team members to planning processes and tools.
Reporting & Performance Tracking
- Collate campaign performance data and maintain records of past campaigns to support post-campaign reporting, learnings and benchmarking.
- Support regular reporting on calendar adherence and delivery against plan.
What you’ll bring
- Proven ability to manage multiple campaigns and deadlines in a fast-paced environment.
- Strong understanding of digital marketing channels and how they work together (e.g., email, social, paid, web).
- Experience working cross-functionally across Marketing, Digital and commercial teams—comfortable bridging brand strategy and digital execution.
- Exceptional organisation and attention to detail, with confidence managing complex workflows.
- Strong written and verbal communication skills, able to engage stakeholders at all levels.
- Proficiency with project management tools (e.g., Trello, Asana, Monday.com or similar).
- A proactive, solutions-focused mindset with a passion for process improvement.
Qualifications & experience
- Tertiary qualification in Marketing, Communications, Business or a related discipline.
- 2+ years’ experience in campaign planning, marketing coordination, project management or a digital marketing role.
- Experience in a retail, eCommerce or consumer brand environment is desirable.
Diversity, Inclusion & Belonging at KMD Brands
At KMD Brands, we believe that diversity makes us stronger. We’re committed to building an inclusive workplace where everyone feels valued, respected, and empowered to be themselves.
We celebrate the unique backgrounds, experiences, and perspectives of our people — across age, gender, identity, race, sexual orientation, ethnicity, and physical and mental ability. We know that when our team reflects the communities we serve, we create better outcomes for everyone.
We proudly acknowledge and pay respect to Tangata Whenua, the Indigenous Nations, First Peoples, and Custodians of the lands and waterways on which our brand head offices reside in Aotearoa New Zealand, Australia and the United States. Their enduring connection to land, waters, and culture continues to inspire and guide us.
Click APPLY and join us on The Search.
Join us in shaping a workplace where everyone belongs.
Review of applications will begin immediately and will continue until the position is filled.
