MARKETING SPECIALIST
Employer: Fantasy Caravan Pty Ltd
Location: Melbourne, VIC
Employment Type: Full-time
Salary: $85,000 per annum plus Superannuation
About Fantasy Caravan
Fantasy Caravan is one of Australia's fastest-growing caravan dealers, offering an extensive range of off-road hybrid campers, camper trailers, family caravans and luxury touring caravans. Established in 2018 by the experienced team behind Big Man Trailers, Fantasy Caravan has rapidly expanded its operations across Australia through factory-owned dealerships and franchise networks.
The company is committed to providing high-quality, affordable caravans that enable Australians to explore the country's diverse landscapes with confidence and comfort. Fantasy Caravan prides itself on delivering exceptional customer service, innovative products, and outstanding value to its customers.
Position Overview
Fantasy Caravan is seeking a highly motivated and experienced Marketing Specialist to join our growing team. The successful candidate will be responsible for identifying market opportunities, coordinating marketing campaigns, analysing customer trends, and supporting the promotion of the company's caravan and recreational vehicle products throughout Australia.
Key Responsibilities
- Research and analyse market trends, customer preferences, competitor activities, and industry developments within the caravan, camping, recreational vehicle, and outdoor leisure sectors.
- Conduct market research and collect customer feedback to identify consumer needs, purchasing behaviours, and emerging market opportunities.
- Develop, coordinate and implement marketing strategies and promotional campaigns to increase brand awareness, customer engagement, and sales performance.
- Analyse sales data, website traffic, social media engagement, customer enquiries, and campaign performance to evaluate marketing effectiveness and recommend improvements.
- Assist management in identifying target market segments and developing marketing initiatives for new and existing caravan models.
- Coordinate digital marketing activities, including social media campaigns, online advertising, search engine marketing, email marketing, and content creation.
- Liaise with advertising agencies, media providers, event organisers, dealerships, and other external stakeholders to support promotional activities.
- Organise and promote caravan exhibitions, trade shows, product launches, dealership events, and community engagement activities.
- Prepare marketing reports and provide recommendations regarding product positioning, pricing strategies, promotional activities, and customer acquisition initiatives.
- Create and publish marketing content for company websites, social media platforms, brochures, newsletters, and other promotional materials.
Skills and Experience
- Minimum three years of relevant experience as a Marketing Specialist, Marketing Consultant, Marketing Coordinator, Marketing Officer, or a closely related occupation.
- Demonstrated experience in market research, marketing campaign development, digital marketing, and customer engagement activities.
- Strong analytical, communication, organisational, and project management skills.
- Ability to interpret market data and develop practical marketing recommendations.
- Proficiency in digital marketing platforms, social media management, and marketing analytics tools.
Qualifications
- A bachelor's degree or higher qualification in Marketing, Business, Communications, Commerce, Management, or a related field is highly regarded.
Preferred Attributes
- Experience within the automotive, recreational vehicle, tourism, outdoor leisure, retail, or related industries will be highly regarded.
- Ability to communicate effectively in English and an additional language is highly regarded due to the company's diverse customer base.
Salary
The successful applicant will be offered a full-time position with an annual salary of $85,000 plus statutory superannuation.
Fantasy Caravan is an equal opportunity employer and welcomes applications from suitably qualified candidates who are passionate about marketing, customer engagement, and supporting the continued growth of one of Australia's leading caravan brands.
Pay: $85,000.00 per year
Work Location: In person
