Work options: Hybrid
About Us
We’re known for being the country’s most popular rewards program, helping over 10 million Australians get more of what they value beyond the checkout. And through our extended network of partnerships with other nationally recognised brands, we make every day simpler, easier and more rewarding for our members. Plus, we’re also the winner of Canstar Blue's 2023, 2024 and 2025 Most Satisfied Customer award for Rewards Programs
But, we're more than the card you carry around in your wallet or the app on your phone! Our diverse team is located all over Australia, and our incredible office is located right in the heart of Melbourne CBD. Staying true to our flexible working policy and people-centric culture, we ensure all our team members are set up to work remotely across Australia. We are outcomes-focused, and everything we do is aligned with our core principles - Own, Act and Inspire.
Your Role
The AI Marketing Engineer plays a key role in transforming Flybuys’ campaign delivery capability into an AI-enabled, automated and scalable communications engine.
This role will design, develop and deploy intelligent automation solutions, working directly to eliminate manual workflows, optimise algorithmic processes, and enhance campaign operations.
Key accountabilities
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Design, build and maintain the AI-enabled execution layer that turns structured campaign, offer, audience, creative and compliance inputs into campaign-ready outputs.
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Develop reusable technical patterns, components and workflows that support the Future of Offers strategy and reduce manual campaign build effort.
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Connect AI capabilities with existing Flybuys platforms, data sources, marketing systems and approval processes to enable scalable execution.
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Creative automation and AI assembly
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Build automation that translates partner briefs and offer inputs into channel-ready creative variations, content blocks, copy, imagery prompts and approval-ready assets.
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Engineer the AI assembly layer that combines offer mechanics, partner requirements, audience rules, creative assets and brand standards into consistent campaign outputs.
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Modernise content and asset inputs so they are structured, reusable and machine-readable for automated campaign assembly.
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Liquid generation and dynamic content engineering
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Design, build and maintain automated Liquid generation capability for Braze and related campaign platforms.
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Create reusable templates, dynamic content logic, personalisation rules and error handling to support scalable offer execution.
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Develop technical QA checks to validate Liquid syntax, offer logic, audience rules, fallback content and rendering before campaigns progress to launch.
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Campaign workflow orchestration
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Engineer the end-to-end workflow that moves campaigns from partner brief through build, review, approval and launch hand-off.
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Identify bottlenecks in current offer and campaign delivery processes and build practical automation to reduce rework, hand-offs and cycle time.
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Use best-in-class workflow, AI, integration and automation technologies to compress brief-to-live delivery from days to hours.
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Automated compliance and quality assurance
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Build automated compliance and QA checks across campaign content, offer rules, legal requirements, privacy, consent, targeting logic and channel standards.
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Ensure AI-generated or automated campaign outputs are explainable, auditable and traceable from brief through to launch.
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Partner with Risk, Security, Legal, Privacy and Data Governance teams to ensure automation is safe, compliant and fit for production use.
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Support the technical build-out of partner-facing campaign submission and self-service capability.
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Ensure partner inputs are captured in structured, machine-readable formats that can flow into AI assembly, creative automation, compliance checking and campaign build workflows.
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Work with Product, Partner Success, Technology and Operations teams to ensure portal capability supports scalable and consistent campaign execution.
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Monitor, test and maintain production AI, automation and integration pipelines to ensure reliability, data integrity and operational continuity.
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Implement documentation, release management, fallback processes and incident response practices for automation delivered into production environments.
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Measure and optimise automation impact, including time saved, error reduction, campaign throughput, compliance accuracy and reduction in manual effort.
Your Experience
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Tertiary qualification in Software Engineering, Computer Science, Information Technology, Data, AI or a related technical discipline. Equivalent practical engineering experience will also be considered.
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3+ years’ professional experience in software engineering, automation engineering, AI engineering, platform engineering, data engineering or a related technical delivery role; 5+ years is preferred for senior-level candidates.
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Demonstrated ability to design, build, test and operate production-grade software, automation frameworks, integrations, APIs, services, scripts or agentic workflows.
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Experience building AI-enabled tools, agents, workflow automation, prompt-driven systems, evaluation frameworks, decisioning logic or integrations with generative AI platforms is highly regarded.
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Hands-on experience with Braze or comparable customer engagement, lifecycle marketing or marketing automation platforms is desirable, but secondary to strong engineering capability.
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Understanding of marketing operations, campaign delivery, lifecycle communications, audience segmentation and personalisation is required to effectively translate business and campaign needs into technical solutions.
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Experience designing, building and optimising automated customer journeys, audience logic, personalisation rules and campaign orchestration workflows.
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Strong hands-on experience with Python, SQL, APIs, webhooks, JSON, JavaScript, HTML, Liquid templating or other scripting, integration and software development technologies.
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Experience working with data, privacy, consent, QA and governance requirements in a marketing communications environment.
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Understanding of customer data platforms, cloud data warehouses, event-driven architecture, analytics platforms and data activation patterns is desirable.
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Demonstrated experience working in an Agile-based, fast-paced and complex environment within cross-functional teams.
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Software engineering capability
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AI agent and automation engineering
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Marketing technology engineering capability
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Technical problem-solving
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Systems thinking
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Data-driven decision-making
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Attention to detail and quality
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Customer and member experience focus
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Clear communication between technical and non-technical teams
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Prioritisation and delivery discipline
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Proactive and curious
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Collaborative and commercially aware
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Comfortable experimenting with emerging technology
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Customer-focused
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Responsible and risk-aware in the use of AI and customer data
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Resilient under delivery pressure
Your Benefits!
We offer our valued team members a stack of exclusive benefits! To name a few...
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Flybuysflex | work from anywhere, measured on outcomes
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Two well-being days per year!
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Volunteer leave
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Ongoing learning & development programs and opportunities
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My Coles and Wesfarmers team member discount card
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Be Well Programs – Mind/Body/Soul
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Quarterly All Team events
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Hybrid social events
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New starter kit merchandise
Be You, With Us. Apply today!
We value ways of working that work for everyone and use our different strengths to make us stronger. We work hard to make sure everyone’s voice is heard and respected equally, regardless of identity, background, position, ability or lifestyle.
It is a condition of employment that successful applicants undergo a National Police Check prior to commencing.
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