- Plan, develop and implement integrated marketing strategies and campaigns to drive business growth and student enrolment across Expert Education's partnered institutions, with a focus on the China, Malaysia and Indonesia international education markets.
- Plan, coordinate and execute end-to-end marketing campaigns, including education fairs, open days, community events and digital promotional activities.
- Develop and manage multi-channel digital marketing campaigns across Meta (Facebook & Instagram), TikTok, WeChat, RedNote and other relevant platforms to increase brand awareness and generate qualified student enquiries.
- Create and coordinate localised marketing content, including advertising copy and digital creative assets, ensuring campaigns are tailored to the China, Malaysia and Indonesia markets.
- Conduct market, competitor and consumer research to identify market opportunities, emerging trends and effective marketing strategies, providing recommendations on promotional activities, pricing and market positioning.
- Monitor and analyse campaign performance using marketing analytics and advertising platforms (including Meta Ads Manager, RedNote Aurora or equivalent), providing insights and recommendations to optimise return on investment (ROI), customer engagement and lead conversion.
- Identify and implement improvements to the student acquisition journey, including lead generation strategies, landing page optimisation and conversion funnel enhancements.
- Collaborate with internal stakeholders and external partners to coordinate marketing projects from planning and creative development through to implementation, evaluation and continuous improvement.
Pay: $80,000.00 – $90,000.00 per year
Education:
- Bachelor Degree (Preferred)
Experience:
- Marketing: 2 years (Preferred)
Language:
- Indonesian (Preferred)
- Mandarin (Required)
Work Location: In person
