ABOUT AI ACQUISITION
We help entrepreneurs, founders, agencies, and small businesses start and scale AI-powered businesses. We don't just advise — we build our clients' entire growth infrastructure, including funnels, advertising, and AI platforms. $50M+ ARR, scaling fast, extremely execution-heavy.
THE WORK
This is a B2B Meta ads seat. You'll own campaigns end to end — strategy, targeting, budget, testing, optimization — for B2B audiences specifically. This is not a B2C DTC role and not a brand-awareness role.
Success here is not measured by clicks or impressions. It's measured by booked calls and qualified sales opportunities. If your campaigns don't produce pipeline, they don't work — no matter how good the CTR looks.
You'll also need to produce creative yourself. This is not a pure media-buying seat where someone else hands you finished ads. You need to be able to draft, write, and create direct-response static and video ad concepts when needed.
HOW WE WORK
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Pipeline accountability, not vanity metrics
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Transparent reporting — you explain what's working and why, with data behind every recommendation
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Fast-paced, feedback-heavy environment — you take feedback without ego and give it constructively
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Small senior team, direct line to operators, zero bureaucracy
WHAT YOU'LL ACTUALLY DO
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Build, launch, and manage B2B Meta ad campaigns end to end
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Own targeting, budget allocation, and ongoing optimization
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Draft and create direct-response static and video ad concepts
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Report weekly on performance with clear, data-backed recommendations
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Iterate quickly based on what the data shows — not personal preference
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Collaborate with the creative and growth teams on testing roadmaps
Requirements
WHAT WE'RE LOOKING FOR
Must-have:
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Proven experience running B2B Meta ad campaigns end to end — strategy, targeting, budget, optimization
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A track record of generating booked calls or qualified sales opportunities — not just traffic or engagement metrics
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Ability to provide transparent, data-backed reporting and clear optimization recommendations
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Proven ability to draft, write, create, and publish compelling direct-response static and video ads
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Comfortable in a fast-paced environment — can take and give feedback constructively
Strong signals:
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Currently working at a performance/ads agency (ideal — agency environments build the range and pace this role requires)
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Experience across multiple B2B client accounts simultaneously
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Has built or owned a reporting dashboard tying spend directly to pipeline outcomes
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Can show specific before/after optimization decisions with named results
Not the right fit for:
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B2C/DTC-only media buyers with no B2B experience
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Pure creative people with no media buying or spend management experience
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Pure media buyers who have never personally written or built an ad
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People who report on CTR/impressions without connecting to pipeline or revenue
Benefits
BENEFITS
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Fully remote
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Direct access to founders and CMO
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Real budget, real spend, real pipeline accountability
HOW TO APPLY
Share 2–3 B2B Meta ad campaigns you've personally run end to end. For each, tell us:
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The B2B offer/audience
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Pipeline outcome (booked calls, qualified opportunities — not just CTR/CPM)
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One ad you personally wrote or created for that campaign
Applications without specific pipeline outcomes will not be considered.
