Alphacon Capital is looking for a senior, part-time marketing leader who can set the digital marketing strategy, direct AI-powered creative production, and manage the online presence for a growing private commercial lending business. This is a fractional leadership role, not a full-time position. You will set direction, build playbooks, authorise creative, and coordinate with a performance marketing agency, working 15-20 hours per week.
A junior offshore executor (hired separately) handles the daily production under your direction. The operating model is AI-native. AI tools produce content drafts, competitive intelligence, and creative assets. You bring the marketing judgment, financial services knowledge, and strategic direction that AI cannot. Your job is to direct and quality-control, not do everything manually.
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AI tools handle production, you direct the output and own the quality
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A junior executor (offshore, full-time) does the daily posting, scheduling, and production under your playbooks
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A performance marketing agency manages paid ads strategy, you coordinate and align with organic
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You work directly with the founder/CEO, no layers, no committees
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You shape the marketing function from the ground up for a business in growth phase
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Define and maintain the marketing strategy for Alphacon Capital
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Set the content calendar: themes, topics, formats, cadence across all platforms
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Build brand guidelines and content playbooks the junior executor can follow independently
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Define content-to-platform adaptation rules (what goes where, in what format)
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Set KPIs and measurement frameworks for all channels
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Review and approve all creative assets before they go live
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Set brand standards for visual identity, tone of voice, and messaging
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Provide feedback to the junior executor on creative quality, train them over time
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Ensure all content is compliant with financial services advertising rules
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Own the relationship with the performance marketing agency
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Brief the agency on campaigns, review their recommendations, approve strategy
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Ensure paid and organic messaging are aligned
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Review campaign performance and recommend budget allocation
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Website: content strategy, SEO direction, conversion optimisation
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LinkedIn: founder-led thought leadership strategy, carousel programme, engagement plan
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Instagram / Facebook / TikTok / X: content strategy per platform
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Email: EDM programme, nurture sequences, segmentation strategy
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Google Ads / Meta Ads: campaign strategy direction
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Google Business Profile, online directories, and industry listings
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Own the marketing dashboard and reporting cadence
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Weekly summary to CEO (key metrics, flags, recommendations)
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Monthly performance deep-dive with channel-by-channel analysis
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Competitor monitoring and market intelligence
A critical deliverable: build the operating manuals that make the junior productive and replaceable. Content calendar template, brand voice guide, platform-specific posting guides, creative brief template for AI-generated assets, compliance checklist for financial services marketing content, campaign launch and review checklists, and agency briefing template.
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2+ years in digital marketing with progressive responsibility
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Financial services experience preferred: lending, banking, insurance, wealth, or fintech
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Has owned or managed a brand's full digital presence
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Experience managing or coordinating with external agencies
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Has built marketing playbooks, brand guidelines, or content systems that others followed
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Track record of measurable results (engagement growth, lead generation, brand metrics)
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Uses AI tools regularly for marketing work, comfortable with AI-powered content and creative production
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Does not need to be a power user, needs to understand what AI can do and direct it effectively
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Comfortable reviewing AI-generated content and providing specific feedback
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Open to an AI-native operating model where AI handles production and humans handle judgment
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Can work independently with minimal oversight, this is a fractional role, not a managed one
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Strong communicator: can brief a junior, coordinate with an agency, and report to a CEO concisely
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Understands regulated marketing compliance
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Comfortable in a lean environment, no team layers, direct to the founder
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The CEO sets business strategy and approves external communications
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AI-powered tools produce content drafts, competitive intelligence, and creative assets
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A performance marketing agency manages paid advertising
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A junior offshore executor handles daily production under your playbooks
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You direct the marketing function: strategy, quality control, agency coordination, reporting
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Weekly 30-minute video call with the CEO for alignment
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Async communication via Slack/WhatsApp as needed
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CEO operates Sydney time (AEST/AEDT)
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Australian-based preferred for timezone alignment
