Job description
Experience Associate Director - Job description
WPP AUNZ–Barangaroo NSW
This is a role at WPP Media which is part of the WPP network.
Job Type: Full-time
Salary: $98,000 - $110,000 inclusive of superannuation
Location: Office location will be determined dependent on the right applicant, as we have offices based in Sydney, Melbourne, Adelaide, Perth and Brisbane
About WPP Media
WPP Media is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, EssenceMediacom, Wavemaker, Choreograph and GOAT. With 1,000+ people based across Sydney, Melbourne, Brisbane, Adelaide and Perth, WPP Media’s primary purpose is to maximize performance of WPP’s agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. WPP Media’s focus is to deliver unrivalled advantage to its clients, stakeholders, and people. Combined with WPP Media’s global scale, our media investment decisions—guided by brand safety, leading privacy principles and premium relationships— represent 1 out of 3 ads in the global marketplace. Through modern investment services, we put money against goals that move businesses forward.
Role Overview
The Experience Associate Director supports the Experience Director in the delivery of services across WPP Media agencies (Mindshare, Neo Media, EssenceMediacom, Wavemaker). This includes hands-on management of SEO, GEO, analytics and reporting workstreams, ensuring quality execution and day-to-day client satisfaction.
This role acts as a key operational lead within the Experience team, translating strategy into delivery, managing specialist team members, and maintaining strong client and stakeholder relationships. The Associate Experience Director plays a critical role in upholding delivery standards, supporting commercial outcomes, and contributing to the growth of Experience services across WPP Media Australia.
Key Responsibilities
- Directly manage and develop a team of Experience specialists (e.g. Managers, Executives, Coordinators), providing regular coaching, feedback, and performance support.
- Support the Experience Director in managing resourcing and utilisation across client teams, ensuring alignment with contracts and project scopes.
- Contribute to training initiatives and development plans that build craft capability within the team.
- Assist with recruitment, interviewing, and onboarding of new team members as required.
- Foster a collaborative, supportive, and high-performance team culture where individuals are empowered to grow.
- Support the Experience Director in monitoring project profitability and tracking revenue across Experience client accounts.
- Contribute to new business efforts by supporting pitch responses, preparing scoping documents, and assisting with delivery planning.
- Ensure all invoicing, project scopes, and third-party costs within your remit are accurate and submitted in a timely manner.
- Identify opportunities to improve efficiency and profitability across day-to-day client delivery.
- Flag growth opportunities within existing client portfolios and contribute to proposals for expanded services.
- Drive consistent, high-quality delivery of Experience products and services through strong process adherence, documentation, and quality control.
- Maintain and improve operational workflows, templates, and delivery documentation to support scalability.
- Represent the Experience team positively across WPP Media agencies, contributing to best-practice sharing and collaboration.
- Stay current with platform and technology partner developments to ensure the team leverages the latest tools and insights.
- Support the Experience Director in developing and refining Experience product solutions that deliver client value and align with the broader Experience vision.
- Maintain and update delivery frameworks, templates, and documentation to ensure workstreams are scalable and consistent.
- Contribute to reporting frameworks that measure performance, demonstrate impact, and support data-driven decision-making.
- Collaborate with craft leads and strategy teams to integrate Experience solutions into WPP Media’s Good Growth Operating System and planning processes.
- Serve as a day-to-day client lead for assigned accounts, building trusted relationships with a strong understanding of their business and category.
- Ensure all deliverables align with client KPIs and proactively manage risks or issues that could impact performance.
- Contribute to client strategy development that strengthens Experience’s contribution to business and marketing outcomes.
- Drive continuous improvement in client satisfaction, using Vantage or equivalent feedback metrics as key performance indicators.
- Support the delivery of innovation and growth projects in collaboration with Experience leads and other craft teams.
- Assist in creating opportunities for clients to engage through training, WPP Media events, and thought leadership sessions.
Pay: $98,000.00 – $110,000.00 per year
Work Location: In person
