Global Operations
Industry Operations Manager - Go-To-Market (Toronto)
Location
:
Employment Type
:
Regular
Job Code
:
A172568
Responsibilities
The Industry Operations Team at TikTok formulates industry strategy and identifies growth opportunities to deliver vertical-specific solutions and methodologies. We nurture accounts through high-touch client service and education on TikTok solutions, supporting clients in achieving their marketing and business objectives. Cross-functional collaboration is a mainstay for the team, providing holistic solutions that integrate product knowledge, vertical expertise, and market-level insights.
This is an ideal opportunity for analytically-minded candidates who want to develop expertise in strategic planning, business intelligence, and data storytelling in a high-growth digital advertising environment.
This position is for an existing vacancy
Responsibilities
Strategic Analysis & Market Intelligence
- Conduct market research and competitive analysis to identify growth opportunities, emerging trends, and vertical-specific insights
- Support the development of GTM strategies, regional playbooks, and go-to-market frameworks for priority verticals and product initiatives
- Analyze client portfolio composition, revenue mix, and account health metrics to inform strategic prioritization and resource allocation
- Build business cases and ROI models to evaluate new programs, product launches, or market expansion opportunities
- Monitor competitor activity and platform developments to provide forward-looking recommendations to leadership
Qualifications
Minimum Qualifications:
- 3+ years in client services, account management, or campaign management in digital performance marketing, with hands-on expertise in ads platforms.
- Solid understanding of digital media KPIs and how to optimize against them across awareness, consideration, and performance objectives.
- Proven experience managing complex campaign portfolios across branding and performance advertisers, including multi-market coordination.
- Proficiency in campaign analytics and reporting tools (Excel, Thinkcell, dashboards), with ability to extract actionable insights from platform data.
- Detail oriented, analytical and a creative problem solver
- English must be used as a working language, with strong communication skills and good teamwork abilities, capable of influencing and motivating others
- Self-driven, resilient, curious about new things, and able to make judgments on complex matters
Preferred Qualifications
- Strong quantitative and analytical background, with coursework or experience in statistics, economics, business analytics, data science, or related fields
- Advanced proficiency in Excel (pivot tables, VLOOKUP, complex formulas) and data visualization tools (Tableau, Power BI, or similar)
- Experience with SQL, Python, R, or other data analysis tools is a strong plus
- Demonstrated ability to structure ambiguous problems, conduct hypothesis-driven analysis, and derive actionable recommendations from data
- Experience with strategy consulting, investment banking, business analytics, or tech company internships
- Strong business acumen with the ability to connect quantitative insights to commercial outcomes
- Exceptional communication and presentation skills, with the ability to translate complex analysis into clear, compelling narratives
- Familiarity with digital advertising metrics (CPM, CPA, ROAS, LTV, etc.) or willingness to learn quickly
- Experience building dashboards, reports, or BI solutions in professional or academic settings
- Comfortable managing multiple workstreams and prioritizing based on impact and urgency
Job Information
The base salary range for this position in the selected city is CAD $122,400 - 193,800
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, restricted stock units and benefits.
Employees have day one access to extended health, dental, a group registered retirement savings plan (RRSP) with company match issued through a deferred profit sharing plan (DPSP), paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive paid holidays, vacation, and sick time.
The Company reserves the right to modify or change these benefits programs from time to time, with or without notice subject to compliance with local laws.
The Company is committed to leveraging new technologies and working efficiently. As a result, artificial intelligence systems may be used to screen, assess and/or select applicants for this position.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request
