REBORN is looking for a Social Content Creator / Producer who knows how to make content people actually want to watch.
You’ll work across beauty, FMCG, lifestyle and consumer brands, creating social-first content for TikTok, Instagram Reels, paid social and broader campaigns.
This is a hands-on creative role. You’ll take ideas from concept through to execution - developing hooks, shooting content, directing talent, editing and adapting creative for different platforms.
We’re not looking for someone whose experience is primarily scheduling posts or managing content calendars. We need someone who understands how social content works creatively and commercially, and can make it.
You’ll work closely with our creative, social, strategy and account teams to turn briefs, trends and cultural moments into content that feels native to the platform while still being right for the brand.
You’ll be responsible for:
Developing social-first content ideas, formats, hooks and executions
Shooting high-quality content using phones and lightweight production setups
Directing talent, creators, clients and team members confidently on shoots
Editing short-form video using CapCut and other relevant tools
Taking content from initial concept through shoot, edit and final delivery
Adapting creative for TikTok, Reels, paid social and other formats
Understanding pacing, retention, opening hooks, captions, sound and platform conventions
Keeping across emerging social formats, creators, behaviours and trends
Knowing which trends are relevant to a brand and which should be ignored
Reviewing performance and using what works to improve future creative
Collaborating with strategists and creatives to turn broader campaign ideas into effective social executions
Helping us continually raise the standard of social content coming out of the agency
Strong professional experience creating social content for consumer brands
A portfolio or reel demonstrating social content you personally helped create
Strong short-form video shooting and editing skills
A strong understanding of TikTok, Instagram Reels and paid social creative
Excellent instincts for hooks, pacing, storytelling and what makes someone keep watching
Confidence creating content quickly without sacrificing quality or brand standards
Experience working with beauty, FMCG, fashion, lifestyle or other consumer-facing brands
Confidence directing people in front of camera
Strong communication skills and the ability to work directly with clients and stakeholders
Good visual judgement and an understanding of brand identity
An active interest in social culture rather than simply following a list of trending sounds
The ability to work independently, take ownership and move quickly
Strong attention to detail
The ability to work collaboratively within an agency environment
Full-time availability in Sydney
When applying, please include 3-5 examples of recent social content you’re proud of and tell us what you personally contributed to each piece.
REBORN is an independent creative and media agency, which means you’ll be close to the work, the clients and the decisions rather than buried underneath layers of process.
You’ll get:
The opportunity to create work across beauty, FMCG, lifestyle and consumer brands
A genuinely varied mix of content, campaigns and creative challenges
Direct access to experienced creative, strategy, media and client teams
The opportunity to influence how brands show up on social rather than simply execute somebody else’s content calendar
A senior, collaborative team with room to take ownership
An agency that values good thinking as much as fast execution
Exposure to emerging creative technology and AI-enabled production workflows
The freedom to test new formats, tools and ways of creating content
Genuine opportunities to expand your creative, production and strategic skills
A fast-moving independent agency environment where strong work gets noticed
We’re looking for someone who lives and breathes social, but understands that great brand content requires more than chasing trends.
If you can spot the idea, shoot it, direct it, edit it and make people stop scrolling, we want to see your work.
