AVEVA is a global leader in industrial software. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals and minerals – safely, efficiently and more sustainably.
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Lead Development Representative (LDR) – Australia
Location: Brisbane
Reports To: Director, Lead Development – APAC
The Opportunity
We’re looking for a high-energy Lead Development Representative (LDR) to help accelerate growth across the Pacific market. This is a career-launching role designed as a clear pathway into enterprise sales and account management, with structured training, ongoing mentorship, and defined progression opportunities.
You will partner closely with Sales and Marketing to qualify inbound interest and generate new opportunities through targeted outbound prospecting. You’ll gain exposure to Industrial SaaS and digital transformation solutions, learning how leading industrial organizations modernize operations, improve asset performance, and drive measurable business outcomes.
Success in this role is measured by pipeline impact (meetings created, qualified opportunities, and conversion), disciplined execution in our tools, and strong collaboration with Sales and Marketing stakeholders.
What You’ll Get
- Structured onboarding and enablement on our solutions, ideal customer profile (ICP), messaging, and qualification frameworks.
- Hands-on coaching and mentorship from Lead Development leadership and partnering Account Managers.
- Clear career progression into senior LDR roles and into enterprise sales/account management based on performance and readiness.
- Exposure to Industrial SaaS and digital transformation technologies, enterprise buying journeys, and senior stakeholder engagement.
- Competitive base salary plus incentives tied to performance.
Key Responsibilities
This role is focused on market-standard business development outcomes: qualifying demand, creating meetings, and generating sales-qualified pipeline for handover to Sales.
1) Qualify inbound demand
- Respond to inbound leads quickly and professionally; qualify against ICP and buying intent using a consistent MEDDPICC framework.
- Conduct a structured first-call qualification to build a clear understanding of the customer’s business environment, and current challenges.
- Schedule and facilitate a discovery call between the customer and the Sales team to deepen engagement and drive a more comprehensive understanding of the customer’s business needs, priorities, and challenges.
- Route and hand over qualified leads to Sales with clear notes, context, and agreed follow-up actions.
- Maintain accurate CRM records and enrich key fields to support reporting and prioritization.
2) Generate pipeline through outbound prospecting
- Build and execute targeted outbound sequences (email, phone, LinkedIn) aligned to priority industries and accounts.
- Research target accounts and personas to create relevant, value-led outreach and meeting requests.
- Book qualified meetings for Account Managers and support progression to Sales Qualified Leads (SQLs).
- Test, learn, and iterate messaging to improve reply rate, positive response rate, and meeting conversion.
3) Collaborate with Sales & Marketing
- Partner with Sales to align on target account lists, priority segments, and outreach plays.
- Coordinate with Marketing on campaigns and event/webinar follow-up; provide feedback on lead quality and messaging performance.
- Share market insights and common objections to continuously improve positioning and plays.
4) Operate with strong discipline and reporting
- Maintain high data hygiene in CRM and sales engagement tools; log activities and outcomes consistently.
- Track performance against core KPIs (activity, meetings set, conversion rates, pipeline creation and progression) and participate in regular reviews.
- Follow operating cadence and best practices to ensure consistent, repeatable execution.
- Occasional travel within the Pacific region may be required to support in-field engagement with Sales and Marketing.
Qualifications & Skills
- 2+ years of experience in Sales Development / Lead Development / Business Development, preferably in B2B or SaaS environments.
- Demonstrated success qualifying leads and generating meetings through multi-channel outbound prospecting.
- Strong communication skills (written and verbal) with the ability to engage both business and technical stakeholders.
- Coachability and growth mindset — motivated by feedback, learning, and progression into enterprise sales/account management.
- Strong organization and execution discipline; able to manage priorities, follow process, and deliver to targets.
- Familiarity with CRM and sales tools (e.g., Salesforce, Outreach.io, Zoominfo, Lusha, LinkedIn Sales Navigator) or the ability to ramp quickly.
- Interest in industrial technology, digital transformation, and enterprise buying cycles; industry experience is a plus but not required.
Why Join Us
If you’re looking for a role where you can build world-class prospecting and discovery skills, learn enterprise selling fundamentals, and grow into a long-term sales career in Industrial SaaS, we’d love to hear from you.
AVEVA requires all successful applicants to undergo and pass a comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third party personal data may involve additional background check criteria.
AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business.
Come and join AVEVA to create the transformative technology that enables our customers to engineer a better world.
