Mamamia is Australia's largest independent women's media group and our core purpose is to make the world a better place for women and girls. We reach seven and a half million women each month across written, video and social platforms and we have the largest women's podcast network in the world with 55 different shows.
About the role
We are looking for a creative, energetic, and strategic Social Editor to join our dedicated trio alongside the Head of Show and Executive Producer for Parenting Out Loud. In this role, you will lead the charge in building the show's fame and driving audience growth across social channels. Your primary mission is to turn every episode into native social content that travels, sparking conversations, and building a deeply engaged community. If you have a passion for storytelling, a knack for creating viral moments, and a commitment to championing diverse parenting experiences, this is the role for you!
Here's some of the stuff you can expect to be doing if you join us:
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Turn every episode into high-performing social content by cutting clips, writing compelling hooks, and building formats that travel.
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Identify breakout moments in each episode and strategically design content to go viral.
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Own and grow the show's presence across Instagram, TikTok, YouTube, and Facebook with platform-native content.
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Independently film, edit, schedule, and publish engaging video content across all social platforms.
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Build, nurture, and engage with our community through active conversation, moderation, and surfacing user-generated content.
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Translate community insights and feedback into actionable ideas for the Head of Show and Executive Producer.
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Craft inclusive content covering diverse parenting stages so every parent feels seen and represented.
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Jump on fast-moving parenting news and policy moments to keep our content timely, relevant, and impactful.
Now, a bit about you
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Minimum 3 years of experience creating and distributing social media content within a media or entertainment environment.
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Proven track record of creating viral content and understanding the science behind why it worked to replicate success.
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Demonstrated ability to grow audiences and engagement on Instagram, TikTok, and YouTube with clear, measurable results.
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Skilled in hands-on video filming and editing, with the confidence to produce polished content independently without a crew.
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Deep knowledge of platform algorithms, digital content formats, and the modern clip economy, alongside working knowledge of AI tools.
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Strong community management skills with a passion for driving meaningful audience interactions.
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Excellent communication skills and comfortable being on camera or collaborating closely with on-air talent and stakeholders.
Life at Mamamia
We're fast-paced and innovative, with a collaborative culture when it comes to industry-leading strategies and ideas.
We're small enough that you can create real and tangible change, and have your voice heard, and large enough that we can support your ideas with experienced, industry-leading teams, and deliver them to an audience of millions of women every month. We have a startup spirit within a scaled-up business structure.
The core purpose of Mamamia is to make the world a better place for women and girls, and we live this philosophy in the content we create and with the work we do. While our core purpose informs every business and content decision we make, we execute on our purpose in a way that's engaging, entertaining and adds meaning and value to the lives of Australian women.
We're passionate about embracing AI and technology in our creative process, constantly exploring new ways to enhance storytelling and connect with our audience - we're excited for you to join us on this innovative journey.
As well as being a meaningful and dynamic place to work, Mamamia offers:
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Flexible working conditions (Hybrid working model)
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A day off to celebrate your birthday
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Additional leave for years of service, plus annual rewards to celebrate your work anniversaries
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Paid parental leave
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Enjoy paid volunteer days to support RizeUp, our charity partner
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The opportunity to work for a purpose-driven company and help us make the world a better place for women and girls
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Wellbeing days: We want you to proactively look after your wellbeing so you can use 2 personal days each year to take care of yourself
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Access to MOVE by Mamamia-our exclusive platform offering a range of workouts you can do anytime, anywhere, with no equipment needed
One more thing! Mamamia is an equal opportunity employer, all applicants will be considered regardless of your race, sexuality, religion, colour, gender identity, or parental status. We strongly encourage Aboriginal and Torres Strait Islander people to apply. If you require any assistance, including a workplace adjustment to participate in the recruitment process please reach out to [email protected]
