Brighter Futures Start Here
We are an inclusive team who power two of the most iconic and loved brands, Kmart and Target. We have more than 50,000 passionate individuals across our stores, distribution centres, and offices around the globe.
With our brands touching the lives of almost two million customers every week, you’ll feel the impact of the work you’ll do every day. As a leader in the retail market, we’re optimistic about our future and yours. We’re changing at a rapid rate, giving you challenging work that you’ll be proud of.
Join the team
We're looking for an experienced Senior Copywriter to join our team and help shape the voice of both brands. This is a unique opportunity to work across two distinct brand personalities, creating high quality, creative original content across brand communications, TV, PR, radio, marketing, social and new and emerging channels.
If you're passionate about storytelling, thrive on collaboration and love turning strategic thinking into brilliant creative, we'd love to hear from you.
What you’ll be doing
As a Senior Copywriter working for Kmart you will:
- Champion the tone of voice across both Kmart and Target, ensuring each brand remains distinctive, consistent and customer-first.
- Partner with creative teams and stakeholders to develop compelling, insight-led ideas that connect with customers.
- Translate marketing briefs into clear, effective narratives across multiple channels and audiences.
- Balance long-term brand storytelling with fast-paced, tactical campaign delivery.
- Edit, proofread and refine copy to ensure quality, accuracy and brand alignment.
- Leverage tools and emerging technology to improve copy consistency, efficiency and output.
- Help evolve two iconic Australian brands by bringing each brand's unique personality to life across every customer touchpoint.
Provide strategic copy direction to agency partners while supporting and mentoring the wider creative team.
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To be successful in this role you’ll have:
- 5+ years' experience delivering integrated campaigns from concept through to execution.
- Exceptional writing, editing and proofreading skills, with a sharp eye for detail.
- Strong understanding of tone of voice, storytelling and how content performs across multiple channels.
- Demonstrated ability to manage multiple briefs and deadlines in a fast-paced environment.
- Experience collaborating with cross-functional teams and influencing stakeholders at all levels.
- A strategic mindset and an understanding of how great copy supports commercial outcomes.
- Curiosity, adaptability and a genuine passion for evolving your craft, including exploring new ways of working and new creative tools.
- Experience providing strategic direction to agency partners and working confidently with senior stakeholders.
Benefits we’ll offer you:
- Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.
- A team member discount card that gives you a discount at Kmart, Target, Officeworks and Bunnings
- Access to the Brighter Benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health – with over 60 suppliers!
- We want you to feel rewarded for your commitment and hard work that's why eligible team members get the opportunity to participate in a bonus program
- We offer inclusive parental leave, and ongoing support offered through our partnership with Circle In for team members of all backgrounds and family circumstances
- A dynamic learning and support program
- Opportunity to fast track your career through our Mentor Program as a Mentee or Mentor
- A Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes
- Great career opportunities across the broader Wesfarmers Group
We celebrate the rich diversity of the communities in which we operate. We are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected and safe, and strive to ensure our recruitment process is accessible and welcoming, with applications encouraged from all candidates.
We encourage you to tell us about any workplace adjustments that you would like, by emailing [email protected].
If you would like to explore a career with Kmart and this sounds like the perfect role for you – apply now!
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