We have an exciting opportunity for a CRM Specialist to join our Commercial & Customer team on a permanent full-time basis at Caulfield Racecourse.
In this role, you'll help connect our members and customers with the experiences they love, from race days and major events to hospitality offerings and membership programs. You'll be responsible for delivering targeted CRM campaigns, building customer audiences and creating personalised communications that keep customers engaged throughout their journey with MRC.
Working closely with teams across the business, you'll use customer insights, segmentation and marketing automation to deliver impactful campaigns and continually improve how we connect with our customers.
About Us
Melbourne Racing Club (MRC) is an iconic sporting and entertainment organisation with a proud 150-year legacy. While we’re renowned for hosting elite horse racing at Caulfield, Sportsbet Sandown and Mornington Racecourses, we’re also so much more. From vibrant events and functions to our 16 Pegasus Leisure Group (PLG) hospitality venues across Victoria and community initiatives through the MRC Foundation, we’re dedicated to delivering exceptional experiences for our guests, members and community.
In The Saddle
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Bring CRM campaigns to life across email and SMS, delivering targeted communications that engage members and customers
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Support membership acquisition, renewals, retention and race day attendance through well-executed CRM activity
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Build customer audiences, segmentation lists and automated journeys that deliver personalised customer experiences
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Coordinate campaign scheduling, testing and deployment, ensuring campaigns are delivered accurately and on time
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Monitor campaign performance and use insights to identify opportunities for improvement and optimisation
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Support CRM activity across major racing, membership and event periods, helping deliver key business outcomes
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Work closely with internal teams and external partners to continually improve customer communications, automation and campaign effectiveness
Your Track Record
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Tertiary qualification in Marketing, Business or related discipline
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2+ years’ experience in a CRM, digital marketing or customer marketing role
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Strong understanding of customer segmentation, customer journeys, lifecycle marketing and marketing automation
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Experience working with CRM platforms such as Salesforce Marketing Cloud or similar, with confidence managing audiences, campaigns and reporting
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Strong attention to detail, organisation and the ability to manage multiple priorities in a fast-paced environment
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Excellent communication and stakeholder management skills, with a collaborative approach to working across teams
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A curious and analytical mindset, with the ability to turn campaign results into actionable insights and identify opportunities for improvement
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A customer-first approach, combined with a willingness to learn, take initiative and continuously improve
The Perks
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Ongoing learning and development opportunities.
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Access to our year-round well-being initiatives including our Employee Assistance Program for staff and family.
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Exclusive offers for health, fitness & wellbeing.
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Racing Industry Member passes, discounts across our family of brands and free tickets to a wide range of events to enjoy with friends & family.
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Free onsite parking.
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Leave options that suit your lifestyle, including paid parental leave, volunteer leave and cultural leave.
Melbourne Racing Club values differences in gender, age, ethnicity, race, cultural background, disability, religion, and sexual orientation and encourages all suitable applicants to apply for this role.
To apply online, please click on the appropriate link below.
