I am a well-respected author and voice in the healing, trauma, and culture space. I am looking for an independent, highly technical Meta Ads Specialist (Media Buyer) to set up, format, and monitor a specific A/B split-test campaign for my books.
Important Note: I have a highly defined brand, a specific intellectual audience (Women 35–65), and an established creative strategy. I do not need a marketing strategist or a copywriter. I need a technical execution partner who takes direction well.
Scope of Work:
- Set up Meta Pixel and custom conversion tracking via a custom landing page/smart link (Geniuslink).
- Format existing high-quality multimedia assets (audio/text) into correct ad dimensions (1:1 and 9:16).
- Build and execute an A/B split test targeting niche interest layers (Romance fiction layered with depth psychology/wellbeing).
- Monitor ad frequency, CPC, and budget allocation to prevent ad fatigue.
- Provide clean, data-driven weekly reports on technical performance.
Requirements:
- Proven experience running successful Meta Ad campaigns (experience with book publishing or Amazon attribution is a major plus).
- Absolute respect for minimalist, high-authority brand aesthetics (no hype, no emojis, no flashing text).
- Individual freelancers only. Applications from agencies will be automatically declined.
Please apply with a brief summary of your technical experience with Meta tracking and your monthly or hourly rates.
Pay: $25.00 – $40.00 per hour
Expected hours: 5.0 – 8.0 per week
Work Location: Remote
