About Edunex
Edunex is a registered vocational education provider delivering industry-focused programs for domestic and international students. We are committed to quality training, compliance, and strong student outcomes. As part of our growth strategy, we are seeking an experienced Student Recruitment & Marketing Specialist to support and expand our enrolment activities.
This role is ideal for someone with hands-on experience in the Australian education sector, particularly within an RTO or CRICOS-registered provider.
Role Overview
The Student Recruitment & Marketing Specialist will be responsible for generating, managing, and converting student leads through both online and offline channels, while supporting broader marketing and brand-building initiatives.
You will work closely with admissions, management, and external partners to ensure consistent enrolment growth aligned with the college’s objectives.
Key ResponsibilitiesMarketing & Strategy
- Support the development and execution of marketing strategies, plans, and campaigns to drive student enrolments
- Conduct market research to identify new opportunities (courses, markets, regions)
- Assist in pricing, promotion planning, and recruitment channel optimisation
Online Lead Generation
- Generate and manage student leads through social media, websites, email campaigns, and digital platforms
- Manage and optimise lead generation campaigns across Google, Facebook, Instagram, and other education portals
- Handle inbound enquiries and ensure timely follow-up
- Maintain accurate lead data and reporting
Offline Lead Generation
- Participate in education fairs, seminars, workshops, and on-ground marketing activities
- Coordinate with agents, counsellors, and partners to source prospective students
- Collect, verify, and manage leads generated from offline activities
Lead Management & Coordination
- Qualify leads based on eligibility and interest before handover to admissions
- Maintain regular follow-ups to nurture prospects
- Prepare daily, weekly, and monthly performance reports
- Work closely with admissions and management teams to align recruitment targets
Digital & Brand Presence
- Manage social media platforms (Facebook, Instagram, LinkedIn)
- Support SEO/SEM initiatives and digital advertising
- Collaborate with designers, agencies, and external vendors as required
- Participate in promotional videos, reels, or marketing content where needed
Required Skills & Qualifications
- Minimum 1–3 years’ experience in education marketing, administration, operations, or lead generation
- Prior experience within an RTO / CRICOS provider is highly regarded
- Strong verbal and written communication skills
- Confident presentation and interpersonal abilities
- Familiarity with CRM systems, Excel, and digital marketing platforms
- Familiarity with Student Management Systems (SMS) and Learning Management Systems (LMS), preferably aXcelerate
- Ability to maintain student records, enrolment data, attendance/progress notes and compliance-related information in the system
- Ability to work independently, meet targets, and manage multiple priorities
- Knowledge of the Australian education system and international student sector
Desirable
- Experience using aXcelerate or similar RTO/CRICOS management systems
- Experience with Google Analytics, Facebook Ads, SEO/SEM tools
- Bilingual skills
- Experience working with education agents
- Experience supporting RTO/CRICOS compliance administration
Key Competencies
- Target-driven and self-motivated
- Strong organisation and follow-up skills
- Ethical, professional, and student-focused approach
- Ability to manage both desk-based and fieldwork activities
How to Apply
Interested candidates are invited to submit:
Job Types: Full-time, Part-time
Pay: $65,000.00 – $75,000.00 per year
Work Location: In person
