About the Role
We are looking for a Sales Performance Lead to support a growing sales team by improving call quality, increasing consistency, and strengthening sales execution.
This role focuses on coaching, performance review, process adherence, and sales team development. You will help ensure that sales representatives follow approved call structures, communicate payment options clearly, and maintain consistent performance standards across booked calls.
This is a part-time role suited for someone with strong sales leadership experience, a structured coaching style, and the ability to use data to identify opportunities for improvement.
Key Responsibilities
Sales Performance Support
- Review sales performance by representative on a weekly basis
- Help improve revenue per booked call through better execution and consistency
- Support improvements in paid-in-full presentation, financing conversations, and backend offer discussions
- Identify performance gaps and provide clear coaching recommendations
- Help reduce performance variance across the sales team
Call Review & Coaching
- Review sales calls each week using a structured quality review process
- Provide written feedback and practical coaching recommendations
- Track common objections, missed opportunities, and areas for improvement
- Identify trends that may impact close rate, payment presentation, or customer experience
- Support representatives in following approved sales processes
Process & Script Adherence
- Reinforce approved sales scripts, call structure, and payment presentation standards
- Help ensure consistent customer communication across the sales team
- Recommend small improvements to sales language or call flow when appropriate
- Escalate larger process recommendations to leadership for review
Reporting & Collaboration
- Lead or support weekly sales performance discussions
- Review key metrics including revenue per booked call, close rate, paid-in-full percentage, backend conversation rate, finance approval rate, and rep performance consistency
- Partner with RevOps or leadership to review sales data and reporting
- Share weekly updates with leadership on trends, opportunities, and recommended next steps
- Collaborate with marketing or lead generation teams to discuss lead quality trends and common objections
Key Metrics
Success in this role will be measured by improvements in:
- Revenue per booked call
- Paid-in-full percentage
- Close rate stability
- Backend conversation rate
- Finance approval rate
- Call quality and process consistency
- Reduced performance variance across representatives
Qualifications
- Experience coaching or managing sales representatives
- Strong understanding of sales calls, objection handling, payment presentation, and performance metrics
- Ability to review calls and provide clear, actionable feedback
- Comfortable using data to identify trends and improvement opportunities
- Strong communication, organization, and follow-through skills
- Experience working with remote or distributed teams is a plu
- Experience in high-ticket sales, appointment-based sales, or revenue operations is preferred
Role Scope
This role will support sales execution, coaching, quality review, and performance improvement.
This role does not directly own pricing, commission structure, marketing strategy, lead generation volume, backend offer design, or team expansion decisions.
Compensation
This is a part-time role with a fixed retainer based on approximately 20 hours per week.
Performance-based incentives may be available based on improvements in agreed-upon sales performance metrics.
First 60 Days
During the first 60 days, the Sales Performance Lead will focus on:
- Reviewing current sales calls and performance data
- Establishing baseline metrics by representative
- Implementing or improving the call review process
- Supporting better script and process consistency
- Improving payment presentation and backend conversation quality
- Identifying coaching opportunities and performance trends
- Providing leadership with clear weekly reporting
Ideal Candidate
The ideal candidate is a structured sales coach who can combine data, call review, and practical feedback to improve team performance. They are professional, consistent, and comfortable helping sales representatives improve through clear expectations, supportive coaching, and measurable goals.
- We are committed to building an inclusive workplace and welcome applicants from all backgrounds, experiences, and perspectives.
Pay: $4,500.00 – $5,000.00 per month
Experience:
- Team management: 3 years (Required)
- Sales Performance: 5 years (Required)
- Quality assurance: 3 years (Required)
Language:
Work Location: Remote
