About the Role
We are looking for a highly capable, commercially minded Business Marketing & Growth Manager to take ownership of the marketing and digital growth strategy across two established and growing Australian businesses — Vital Ease and Ability Ease.
This is not a social media coordinator role.
We are looking for someone who understands how to build brands, generate qualified leads, improve search visibility, manage paid campaigns, develop high-performing websites and turn marketing activity into measurable business growth.
You will work directly with the Directors and Business Development team and have significant autonomy to shape our marketing strategy.
Our objective is ambitious: we want our brands to become recognised leaders within their respective markets.
What You'll Own
You will take responsibility for the end-to-end marketing function across both businesses, including:
Website & Digital Presence
- Review, improve and continuously develop both company websites.
- Coordinate major website redevelopment where required.
- Create and optimise service, location and campaign landing pages.
- Improve website UX, conversion rates, speed and overall presentation.
- Manage external developers/designers where specialist support is required.
SEO & Search Visibility
- Develop and execute our SEO strategy.
- Improve organic rankings for high-value commercial search terms.
- Manage technical, on-page and local SEO.
- Develop content strategies around services, locations, industries and customer questions.
- Manage Google Business Profiles and local search presence.
- Build domain authority through legitimate backlink, PR and content strategies.
- Monitor emerging AI search and ensure our brands remain visible as search behaviour evolves.
Google Ads & Paid Search
- Manage or oversee Google Ads campaigns.
- Develop campaigns around our highest-value services and markets.
- Continually optimise keywords, audiences, landing pages, budgets and conversion rates.
- Implement accurate conversion and revenue tracking.
- Focus on qualified opportunities and commercial returns rather than clicks alone.
Meta & Digital Advertising
- Develop Facebook and Instagram paid strategies.
- Build brand-awareness, lead-generation and remarketing campaigns.
- Develop audience segmentation and retargeting strategies.
- Coordinate creative production and continually test messaging and campaigns.
LinkedIn & B2B Marketing
- Build a strong LinkedIn presence for our brands and key personnel.
- Develop campaigns targeted toward relevant professionals, referral partners and decision-makers.
- Produce useful industry content, project showcases, case studies and thought leadership.
- Support our Business Development team with campaigns that strengthen existing and prospective relationships.
Email Marketing & EDM
- Manage and segment our contact databases.
- Develop regular EDM campaigns and newsletters.
- Build automated email journeys where appropriate.
- Develop targeted campaigns for different customer and referral groups.
- Measure engagement, enquiries and commercial outcomes.
Content & Brand
- Own the marketing and content calendar.
- Turn completed projects and business activity into compelling marketing material.
- Develop case studies, before-and-after content, testimonials, educational content and company updates.
- Coordinate photography, videography, graphic design and other creative resources.
- Maintain consistent branding, messaging and presentation across every customer touchpoint.
- Identify new opportunities to increase brand awareness and market penetration.
Growth & Commercial Strategy
This role goes beyond traditional marketing.
You'll work closely with management to understand our growth targets and develop marketing strategies that contribute directly toward them.
We want someone constantly asking:
- Where is our next customer coming from?
- How do we get in front of more decision-makers?
- Why is a competitor ranking above us?
- Which campaigns are actually generating revenue?
- How can we make our brands impossible to ignore within their markets?
You will have access to specialist developers, photographers, videographers, designers and external marketing resources where justified. We don't expect one person to be an expert in everything — but we expect you to know what good looks like and take ownership of getting it delivered.
Reporting & Accountability
Marketing decisions will be driven by data.
You'll establish and report on KPIs including website traffic, organic search growth, keyword visibility, conversion rates, qualified leads, cost per lead, customer acquisition cost, paid campaign performance, EDM performance, database growth, lead sources, marketing-attributed pipeline and revenue.
We are much more interested in commercial outcomes than vanity metrics.
About You
We're looking for someone with strong hands-on experience across digital marketing and business growth.
Ideally, you'll have experience with several of the following:
- SEO
- Google Ads
- Meta Ads Manager
- LinkedIn marketing
- Email/EDM platforms
- Google Analytics / GA4
- Google Search Console
- Google Business Profile
- CMS/website management
- Landing pages and CRO
- Content marketing
- Marketing automation
- Lead generation
- Analytics and attribution
Agency experience would be highly regarded, particularly for someone looking to move client-side and take genuine ownership of a small number of brands.
You don't need to personally code an entire website or produce professional video content. You do need enough technical and commercial understanding to manage the people who do.
What We're Looking For
You are proactive, commercially minded and comfortable being accountable for results.
You're the type of person who sees an underperforming webpage, campaign or process and fixes it rather than waiting to be asked.
You can think strategically but are equally comfortable getting into Google Ads, Search Console, analytics, a CMS or an email platform and doing the work yourself.
Most importantly, you're excited by the opportunity to take two growing businesses and help build them into recognised market-leading brands.
What We Offer
- $100,000–$140,000 + superannuation FTE equivalent, depending on capability and experience
- Full-time or 3–4 days per week considered for the right candidate
- Direct access to company Directors
- Significant autonomy and decision-making authority
- Marketing and advertising budget
- Access to external specialists when required
- Opportunity to build the marketing function rather than inherit layers of corporate bureaucracy
- Genuine pathway toward a senior Head of Marketing / Growth position as the businesses expand
The Opportunity
If you're currently working agency-side managing countless client accounts and would rather put that experience into two businesses where you can actually see the long-term impact of your work, we'd particularly like to hear from you.
We aren't looking for someone to simply maintain what already exists. We're looking for someone to build something significantly bigger.
Pay: $75,000.00 – $100,000.00 per year
Benefits:
- Employee discount
- Referral program
- Travel reimbursement
- Visa sponsorship
- Work from home
Application Question(s):
- What is your expected salary?
Work Location: Hybrid remote in Mount Waverley VIC 3149
