#LI-KI1
This role supports the development of communication plans and the management of digital campaigns from buying and implementation through to reporting and the delivery of insights that drive performance for clients.
The Client Executive (Planning) ensures strong attention to detail across all aspects of their work and takes responsibility for accuracy and any errors that occur.
- Maintain strong relationships with internal teams and relevant external partners, including media owners and partner agencies, to support client and Spark business objectives.
- Develop strong knowledge of client products, target audiences, communication strategies, and key messages.
- Research historical brand and campaign activity to understand performance outcomes and strategic direction.
- Build understanding of client category landscapes, consumer behaviour, and marketplace trends.
- Collaborate with internal teams and the Senior Planning Executive / Client Manager to develop effective cross-channel communication plans.
- Actively contribute to internal and external WIP meetings, raising potential issues early and proactively supporting resolution.
- Supporting the development and execution of communication and media plans across digital and cross-channel campaigns
- Assisting with campaign buying, implementation, and coordination processes
- Ensuring accuracy across campaign inputs and supporting quality control of deliverables
- Supporting reporting preparation, including collation of data and basic performance reporting
- Assisting in the delivery of insights and performance summaries for client campaigns
- Monitoring campaign activity and escalating issues proactively where required
- Contributing to campaign optimisation discussions under guidance from senior team members
- Ensuring all campaign work is delivered accurately, on time, and to a high standard
- Reports to: Senior Planning Executive / Client Manager
- Key contacts: Client Manager, Head of Planning, Trading Team, Digital Activation Team, Data & Analytics Team, Finance and HR
- Media owners
- External media partners and suppliers
- Partner agencies
- Industry bodies and platforms
- Support accurate implementation of media plans within approved budgets
- Assist in monitoring campaign spend and budget alignment
- Ensure accuracy in inputs that support invoicing and reconciliation processes
- Maintain awareness of commercial implications across campaign delivery
- Support financial accuracy in reporting and administration tasks
- Build strong working relationships across internal teams and external partners
- Communicate clearly, professionally, and proactively with stakeholders
- Demonstrate accountability and reliability in day-to-day execution
- Contribute positively to team collaboration and culture
- Actively participate in WIP meetings and ensure issues are raised early
- Manage upwards effectively and seek support when required
- Strong organisational and time management skills
- High attention to detail and accuracy across all planning and execution tasks
- Basic understanding of digital media and communication planning principles
- Developing analytical mindset with ability to interpret campaign data
- Strong written and verbal communication skills
- Ability to manage multiple tasks and deadlines simultaneously
- Proactive attitude with willingness to learn and develop
- Basic understanding of the Australian media and advertising landscape
- Accountable & Reliable – Takes ownership of tasks and ensures accurate delivery on time
- Detail-Oriented – Maintains high accuracy across planning, execution, and reporting
- Curious & Analytical – Seeks to understand campaign performance and market dynamics
- Proactive – Identifies and escalates issues early to avoid delivery risks
- Collaborative – Works effectively with internal teams and external partners
- Organised – Manages competing priorities and deadlines effectively
- Client-Focused – Maintains professionalism and responsiveness in all client interactions
