Marketing Manager
Australian Institute of Management and Technology
Location: Footscray, VIC
Employment Type: Full-time
Australian Institute of Management and Technology is seeking an experienced and motivated Marketing Manager to join our team in Melbourne. This is a hands-on, on-site role responsible for driving marketing strategy, supporting student enrolments, and strengthening our brand presence across key markets.
About the role
In this role, you will plan, coordinate, and deliver marketing activities that promote the institute’s programs and services. You will work closely with management and internal teams to support recruitment goals, brand development, and student engagement initiatives.
Key responsibilities
- Develop and implement marketing strategies to support brand awareness and student recruitment.
- Plan and coordinate marketing campaigns across print, digital, events, and promotional channels.
- Create and manage marketing materials including brochures, flyers, advertisements, and social content.
- Support and attend open days, information sessions, and student engagement events.
- Monitor market trends, competitor activity, and campaign performance.
- Prepare reports on marketing outcomes and provide recommendations for improvement.
- Work collaboratively with admissions, sales, academic, and management teams.
- Maintain brand consistency across all communications and promotional materials.
- Assist with advertising plans, budgets, and campaign scheduling where required.
About you
- Proven experience in a marketing management or similar role.
- Strong knowledge of branding, campaign management, and promotional strategy.
- Excellent communication, writing, and stakeholder engagement skills.
- Strong organisational and time management abilities.
- Ability to work effectively in a fast-paced, on-site environment.
- Experience in the education or training sector will be highly regarded.
- Relevant qualifications in marketing, communications, business, or a related field are desirable.
What we offer
- A supportive and professional working environment.
- Opportunity to contribute to the growth of a respected education provider.
- A dynamic role with direct involvement in marketing and student engagement.
- Career development opportunities.
How to apply
Please submit your resume and a cover letter outlining your relevant experience and suitability for the role.
Pay: $75,000.00 – $90,000.00 per year
Work Location: In person
