Be a part of sharing special places and shaping lasting memories with Australia’s leading experiential tourism business.
About Journey Beyond
Australia’s leading experiential tourism group, Journey Beyond, is privileged to operate 20 brands spanning the country and New Zealand, connecting guests to the land, and to each other.
Headquartered in Adelaide, Journey Beyond formed in 2016 and now comprises tourism brands including: iconic trains The Ghan, Indian Pacific, Great Southern, The Overland; premium small-group outback operator Outback Spirit; eco-luxury lodge Sal Salis Ningaloo Reef; aquatic adventures Cruise Whitsundays, Rottnest Express, Sailaway Port Douglas, Horizontal Falls Seaplane Adventures, Darwin Harbour Cruises and Journey Beyond Cruise Sydney; our tallest members, Melbourne Skydeck and Eureka 89; the historic Vintage Rail Journeys; The Telegraph Station in Alice Springs; Monarto Safari Resort; Exmouth Dive & Whalesharks Ningaloo, New Zealand coach tour specialist Grand Pacific Tours, and Voyages Tourism Australia
About You
The Content Coordinator at Journey Beyond will be able to showcase their strong copywriting skills across social, EDM, web, brochure, and editorial formats, with the ability to adapt voice and tone for different brands, audiences, and channels. They have high standards for accuracy and storytelling, and a sound understanding of how content supports brand building and commercial objectives. They will be confident working across Instagram and Facebook, with knowledge of Meta Business Suite, Brandwatch, Canva, basic image editing, SEO principles, and an awareness of how GEO and AEO are shaping content discoverability. You'll also have an understanding of how AI is shaping content creating and distribution and the editorial judgement to know when and how to use it well. Highly organised, collaborative, proactive, and calm under pressure, they will be comfortable managing multiple projects and brands simultaneously, contributing ideas, meeting deadlines, and championing content as a driver of brand success across the Journey Beyond portfolio.
This role suits someone who takes pride in the craft of writing, understands how content builds brand, and is looking to grow within a team that puts storytelling at the centre of everything it does.
You’ll bring:
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A degree or diploma in Communications, Journalism, Marketing, or a related field, or equivalent professional experience.
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2+ year’s experience in a content or communications role — agency or in-house.
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Experience in travel, tourism, or lifestyle brands is desirable but not essential.
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A strong editorial eye, sharp proofreading skills, and a solid working knowledge of content marketing.
About The Role
This newly created Content Coordinator role will support the Editorial and Content Manager in bringing Journey Beyond's stories to life across a broad range of formats and channels.
Working closely with the Marketing teams within the brands, you will produce copy across social, digital, and print, contribute to the editorial production of Journey Beyond Magazine, maintain the group content library, and support brand teams across the portfolio with content that is accurate, on-brand, and genuinely well-crafted. This role will support Journey Beyond's social media presence - contributing to content strategy, planning, copy, and execution across the group's channels and brand portfolio.
This role offers hands on experience in a fast-paced environment.
An interview assessment may be required as part of the recruitment process.
Key responsibilities will include:
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Support the Editorial and Content Manager with copy tasks across brochures, itineraries, and broader marketing collateral
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Support the growth of Journey Beyond's long-form video presence on YouTube, assisting with content coordination, uploading, titling, tagging, and playlist management in line with SEO best practices.
- Manage the day-to-day publishing and scheduling of content across the Journey Beyond Group social media channels, ensuring a consistent and well-timed presence across Instagram and Facebook.
- Support the end-to-end production of Journey Beyond Magazine, assisting the Editorial and Content Manager with coordination, scheduling, and delivery tasks across each edition.
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Compile and analyse marketing performance data across social, digital, and campaign channels
What We Offer
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Generous discounts on Journey Beyond travel and experiences
- Study Assistance Policy
- Employee Referral Policy
- Parental Leave program
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Purchased Leave policy
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Private Health discounts
- Employee Assistance Program
- Discounts on Journey Beyond merchandise
- Flexible working environment
How to Apply
If you're excited about the opportunity to contribute to a team of marketing professionals to showcase our iconic Australian experiences.
Apply now. Join us!
Successful candidates are required to provide a current National Police Clearance.
A pre-employment medical may be required as part of the recruitment process.
