Introduction:
Are you ready to be part of something bigger? At Lite n' Easy, we're not just about meals; we're about transforming lives through better eating habits.
Description:
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The Role
This role is a senior position reporting to the Chief Customer Officer.
As a key leader within our Marketing team you will play a pivotal role in shaping how customers discover, engage with, and stay connected to our brand AND be at the heart of our digital storytelling, customer experience design, and creative leadership.
Lead, develop and inspire a team of 3-5 and own the intersection between content strategy AND customer experience.
Are you the hybrid of content and customer experience that we have been looking for?
What’s in it for you?
Variety packed role in a fast-paced environment
Influence how millions of Australians connect with our products and brand
Create purpose and shape people’s lives
Work collaboratively across our teams with flexible working arrangements
Be part of our journey, a chance to make changes and create legacy for one of Australia’s most iconic brands
Near Brisbane Airport location with parking onsite
Meal Discounts, on-site Gym, Health Checks and Physio
Key Responsibilities
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- Lead the creation and delivery of high‑quality video, written, visual, and educational content across digital channels.
- Manage the end‑to‑end content lifecycle, from briefing creators to publishing across TikTok/Reels, newsletters, and website content.
- Map and optimise the customer journey by identifying and removing friction points across digital and physical touchpoints.
- Work closely with Digital Marketing Manager to improve conversion through landing page optimisation and funnel improvements (CRO).
- Lead the Graphic Design team, providing creative direction, maintaining brand standards, and producing visually compelling work.
- Partner with Digital, Transformation, Product, CX, Culinary, and Operations teams to ensure content is customer‑centric and easy to understand.
- Analyse content performance using engagement metrics and customer feedback, translating insights into continuous improvement.
- Evolve customer advocacy initiatives, including user‑generated storytelling and long‑form case studies.
Skills and Experiences:
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About You
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You’re a natural storyteller who blends creativity with customer insight. You love shaping experiences, elevating content, and bringing brands to life across every touchpoint.
Leadership experience in guiding designers and creatives toward high‑impact outcomes
3+ years’ experience in Content Marketing, CX, or Digital Product in a D2C or e‑commerce environment.
A sharp eye for content quality, grounded in data, performance, and customer engagement.
Experience with UX and digital tools such as Hotjar, Klaviyo, Shopify, or similar.
Ability to thrive in a fast‑paced environment with quick turnarounds and iterative testing.
Strong communication skills and the ability to collaborate across multiple teams and disciplines.
If you're excited to take on your next challenge and contribute to one of Australia’s leading food companies, Apply now! Join us in shaping the future of healthy eating in Australia.
Candidates must have full work rights in Australia – Australian Citizen or New Zealand Citizen.
